Demand Generation Manager
RegScale
full-time
Posted on:
Location Type: Remote
Location: United States
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Tech Stack
About the role
- Own and execute integrated demand programs across paid media, ABM, email, webinars, website, syndication, and partner channels
- Design and scale contact acquisition strategies aligned to priority ICPs
- Build and optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting
- Lead hosted and third-party webinar strategy and execution, with performance targets tied to pipeline
- Partner closely with Sales and SDR leadership to align on targeting, lead qualification, routing, follow-up SLAs, and feedback loops
- Continuously analyze campaign, funnel, and pipeline performance; identify bottlenecks and implement improvements
- Test new channels and acquisition models to improve efficiency and scale
- Take on ad hoc projects as needed
Requirements
- 7+ years of marketing experience, with a strong focus on DG or performance marketing
- Bachelor’s degree in marketing or equivalent
- Vendor references within the cybersecurity event and partner ecosystem strongly preferred
- Prior ex in B2B demand generation, growth marketing, or performance marketing in cybersecurity SaaS
- Strong track record running multichannel campaigns that create qualified pipeline, not just MQL volume
- Comfortable with HubSpot/Salesforce environment
- Highly analytical mindset with comfort working in dashboards and reporting tools
- Strong operational rigor — comfortable running programs end-to-end including vendors, contracts, budgets, logistics, and reporting
- Experience operating in high-growth SaaS companies where processes and structure are still evolving
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationperformance marketingmultichannel campaignsconversion optimizationlead qualificationpipeline analysiscampaign performance analysiscontact acquisition strategieswebinar strategyB2B marketing
Soft Skills
analytical mindsetoperational rigorcollaborationproject managementcommunication
Certifications
Bachelor’s degree in marketing