Consumer Loyalty Program Manager

Regions Bank

Consumer Loyalty Program Manager at Regions responsible for implementing loyalty strategies and enhancing customer experiences. Collaborating across teams to leverage data and technology for impactful loyalty programs.

Posted 6/24/2026full-timeBirmingham • Alabama, North Carolina • 🇺🇸 United StatesSeniorLead💰 $162,288 - $229,760 per yearWebsite

About the role

Key responsibilities & impact

Develops and implements a loyalty program strategy that reflects Regions’ values and strengthens customer retention
Identifies innovative opportunities to differentiate Regions’ loyalty offerings in the marketplace
Ensures loyalty initiatives enhance the overall customer experience and aligns with Regions’ brand promise
Oversees customer communication strategies for program launches, updates, and engagement campaigns
Collaborates with analytics and technology teams to leverage data for personalization and program optimization
Understands how technology platforms support loyalty programs and ensures seamless integration
Partners with marketing, product, operations, and compliance teams to deliver omni-channel loyalty experiences
Builds strong relationships across internal and external stakeholders to ensure program success
Defines key performance indicators (KPIs) and tracks program performance, providing insights and recommendations for continuous improvement
Manages budgets and resources effectively to deliver on strategic objectives

Requirements

What you’ll need

Bachelor’s degree in a related field
Twelve (12) years of experience in card loyalty or relationship loyalty product management for a financial services company, loyalty marketing, or loyalty program/vendor product management
Certification in Agile Product Management or Pragmatic Marketing model (preferred)
Entrepreneurial mindset with a focus on innovation and customer-centricity
Experience with financial P&L management and/or proforma level product P&L development and management
Experience with the financial treatment of loyalty programs and accruals
Experience with omni-channel marketing and personalization strategies
Familiarity with regulatory requirements in financial services
Knowledge of consumer bank relationship lifecycle management and product specific retention and growth drivers
Proven track record of leading large-scale, customer-focused initiatives

Benefits

Comp & perks

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

loyalty program strategycustomer retentiondata personalizationprogram optimizationkey performance indicatorsfinancial P&L managementomni-channel marketingaccruals managementrelationship lifecycle managementcustomer-focused initiatives

Soft Skills

entrepreneurial mindsetinnovationcustomer-centricitycollaborationrelationship buildingcommunicationstrategic thinkingbudget managementanalytical skillscontinuous improvement

Certifications

Agile Product ManagementPragmatic Marketing model