Digital Sales Analytics and Optimization Product Manager

Regions Bank

Digital Product Manager leading discovery, development, and performance of digital products and capabilities at Regions. Collaborating with stakeholders to optimize customer experience through data-driven strategies.

Posted 5/2/2026full-timeHoover • Alabama, North Carolina • 🇺🇸 United StatesSeniorLead💰 $127,767 - $172,210 per yearWebsite

About the role

Key responsibilities & impact

Defines and owns the long-term strategy, roadmap, and expansion of specified digital products and/or capabilities
Manages performance information such as usage, sales, fraud, and other key information to provide forecasts and market evolution insights
Guides other associates to create meaningful research and propose data-driven ideas to close customer experience gaps in customer journeys
Owns the customer journey for a specific digital product and/or capability
Quantifies investments in digital products and/or capabilities by creating agile lean business cases, communicating the value of those investments to stakeholders, gaining buy-in, securing prioritization through governance processes, and performing post release analysis
Prepares and delivers presentations for the bank’s senior leadership
Identifies and manages both existing and emerging risks associated with an assigned digital product and/or capability and ensures risks are effectively monitored, measured, and controlled in accordance with the bank’s overall risk management protocols
Teams effectively in a matrixed organization of digital channel owners, UX leaders, business leaders, technology associates, and other key stakeholders to advocate for the customer and ensures the execution of strategic goals
Prepares and/or provides guidance for front line associates about sales or service tools (e.g. field training and communication)
Reviews marketing collateral for accuracy and ensures digital products are promoted effectively
Understands industry research about customer behaviors, new digital offerings, new providers, and regulatory impacts while keeping department and business segment leaders informed
Manages vendor relationships including responding to and sending requests, managing risk, and ensuring compliance
Leads and mentors’ others within the department
Assists senior management in evaluating technical skill level among team as well as curating development plans when necessary

Requirements

What you’ll need

Bachelor’s degree and nine (9) years related experience in digital banking, digital product management, business case development, or financial services OR High School Diploma/GED and thirteen (13) years related experience in digital banking, digital product management, business case development, financial services, or business requirements/analysis
Familiarity or working knowledge of project management and/or software delivery methodologies (i.e. Agile)
Scaled Agile Framework (SAFe) Agilist or Product Owner/Manager certification
Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Office of Foreign Assets Control (OFAC), or Consumer Due Diligence (CDD) experience

Benefits

Comp & perks

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital product managementbusiness case developmentrisk managementdata analysiscustomer journey mappingagile methodologiesperformance measurementvendor managementpresentation skillsmarket research

Soft Skills

leadershipmentoringteam collaborationcommunicationstakeholder managementstrategic thinkingproblem-solvingguidanceadvocacyorganizational skills

Certifications

Scaled Agile Framework (SAFe) AgilistProduct Owner certificationProduct Manager certification