Strategizes promotional, marketing, and communication programs for all specified products and services as well as produce standard management reporting
Researches and compiles business and industry competitive data to analyze and develop tactics to achieve strategic goals
Manages sales information, projections, and other meaningful data and prepares forecasts on market evolution and company products
Leads the executions of marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development
Provides short term and long term strategic direction
Prepares and/or provides guidance in the preparation and delivery of training and sales tools
Acts as the subject matter expert, point of contact, and lead of special projects pertaining to specified products and services
Understands industry research around customer behaviors, new product offerings, new providers, and regulatory impacts while keeping business unit and product development heads informed
Manages vendor relationships including responding and sending requests, managing risks, and ensuring compliance adherence
Leads risk management efforts throughout the life cycle of each product, ensuring proper risk controls and monitoring, and compliance with regulatory risk and operational risk
Develops products and enhances services to remain competitive in the marketplace while ensuring adherence to all of Regions’ compliance and regulatory standard
Collaborates with sales teams to identify and implement sales tactics as well as partner with cross-functional teams to execute strategies
Acts as a lead and mentor of the department
Creates and delivers presentations to senior leadership
Requirements
Bachelor's degree
Ten (10) years of experience in product development/management, market research, or directly related experience
Experience within the financial industry or with a banking institution
Product Management Experience
Proficient in data manipulation
Benefits
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data manipulationproduct developmentmarket researchsales forecastingrisk managementcompliance adherencestrategic planningadvertisingpricing strategiesvendor management