Senior Manager, Customer Experience, Digital Strategy

Region of Peel

As Senior Manager, you'll leverage customer data for modern services at Peel Region. Drive strategic initiatives and oversee teams for marketing and customer data management.

Posted 5/3/2026full-timeBrampton • 🇨🇦 CanadaSenior💰 CA$151,183 - CA$188,979 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Develop and implement a holistic customer data strategy aligned with business objectives, focusing on data acquisition, integration, analysis, and utilization.
Provide strategic direction and leadership to three key teams: Marketing & Digital Analytics, Customer Data & Insights, and Service Peel.
Identify and evaluate emerging technologies and data trends to ensure the organization remains at the forefront of customer data management and analytics.
Collaborate with cross-functional teams to ensure alignment and integration of customer data initiatives.
Oversee the collection, storage, and management of customer data from various sources, ensuring data accuracy, integrity, and security.
Develop and implement data governance policies and procedures to ensure compliance with relevant regulations.
Lead the development and implementation of advanced analytics solutions, including customer segmentation, predictive modeling, and data visualization.
Ensure alignment between digital marketing efforts and overall customer data strategy.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field.
10 + years of experience in customer data management, analytics, or digital marketing.
8+ years of experience in leading and managing teams.
Proven track record of developing and implementing successful customer data strategies.
Strong understanding of data analytics tools and techniques (e.g., SQL, Python, R, Tableau, Power BI).
Experience with CRM systems and marketing automation platforms.
Excellent communication, presentation, and interpersonal skills.

Benefits

Comp & perks

Comprehensive Health, Dental, and Vision plan (yes, even psychological health coverage) — starting on your very first day!
OMERS Pension Plan: Automatic enrolment to help secure your future with peace of mind.
Vacation Time That Grows: Start with 3 weeks of vacation per year— because work-life balance is important!
Personal Days Just for You: Enjoy 3 paid personal days and floating holidays to recharge whenever you need.
Wellness First: Flexible hours to fit your lifestyle and prioritize your health and well-being.
Performance Pays Off: Annual performance reviews with merit increases — your hard work is recognized and rewarded!
Supportive, Respectful Culture: Work in an environment where leadership truly cares, and inclusivity is celebrated.
Learning & Growth: Access to tuition reimbursement and tons of development resources to keep you growing — whether in your career or on a personal level.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data acquisitiondata integrationdata analysisdata utilizationcustomer segmentationpredictive modelingdata visualizationSQLPythonR

Soft Skills

leadershipstrategic directioncollaborationcommunicationpresentationinterpersonal skills