Senior Growth Marketing Manager

Regard

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $145,000 - $170,000 per year

Job Level

Senior

Tech Stack

Apollo

About the role

  • Develop and execute a comprehensive account-based marketing (ABM) strategy aligned to our ideal customer profile (ICP), target account tiers, and revenue goals
  • Leverage intent data, account intelligence platforms (6sense), and firmographic/technographic data to identify in-market accounts and prioritize engagement strategies
  • Design and orchestrate multi-touch, multi-channel campaigns, including digital advertising, email nurture, content syndication, events, and webinars, tailored to specific accounts and buying committees
  • Partner with sales and BDR teams to align on account selection, penetration strategies, and personalized outreach and outbound approaches for named accounts
  • Create account-specific plays and content strategies that address the unique challenges and buying signals of health system stakeholders (e.g., CMIOs, CMOs, CFOs, VP of Rev Cycle, CDI leaders)
  • Develop measurement frameworks and dashboards to track program performance, pipeline impact, and ROI; regularly report on key metrics such as account engagement, pipeline generation, conversion rates
  • Collaborate with content marketing and product marketing to develop compelling, healthcare-specific assets and value propositions that resonate with target personas
  • Stay current on ABM best practices, healthcare industry trends, competitive landscape, and emerging marketing technologies

Requirements

  • 5+ years of experience in marketing, including experience in demand generation, growth, or revenue-aligned programs
  • 2+ years of experience in B2B account-based marketing, demand generation, or growth marketing
  • Deep understanding of ABM platforms (e.g., 6sense, Demandbase, Terminus), newer GTM tools (e.g, Clay, Apollo) marketing automation (Marketo, HubSpot, Pardot), and Salesforce
  • Strong analytical skills with experience using data and metrics to drive decision-making and optimize campaigns
  • Experience with digital advertising platforms (LinkedIn, Google Ads, programmatic display) and executing coordinated, multi-channel campaigns
Benefits
  • Eligible for equity
  • 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
  • 18 PTO days/yr + 1 week holiday break
  • Annual $750 learning & development stipend
  • Company-sponsored team retreat + social events
  • A sabbatical program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
account-based marketingdemand generationgrowth marketingcampaign measurementdata analysismulti-channel campaignsdigital advertisingcontent strategypipeline generationconversion rate optimization
Soft skills
analytical skillscollaborationcommunicationstrategic thinkingproblem-solvingcreativityadaptabilityleadershiporganizational skillsstakeholder engagement