Regal Rexnord

Marketing Specialist – B2B Design-Focused

Regal Rexnord

full-time

Posted on:

Location Type: Hybrid

Location: Milwaukee • Wisconsin • United States

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About the role

  • The Marketing Specialist is responsible for the design and production of B2B marketing materials across print and digital channels, in support of integrated marketing campaigns.
  • Assist the Marketing Manager in collaboration in executing targeted go-to-market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention.
  • Independently design and produce production-ready marketing assets across print and digital including brochures, sell sheets, trade show booth graphics, and event displays.
  • Maintain and evolve brand visual systems, ensuring consistency across all touchpoints and channels.
  • Support motion graphics and short-form video assets to support digital campaigns and social channels.
  • Build, deploy, and monitor email campaigns and marketing automation workflows using HubSpot or Pardot.
  • Track and report on campaign and creative performance using Google Analytics and reporting dashboards, translating data into actionable recommendations.
  • Stay current on B2B marketing trends, design best practices, and industry developments in the manufacturing and industrial space.

Requirements

  • Bachelor's degree in marketing, Visual Communications, or related field.
  • 4-6 years of B2B marketing experience to include an understanding of the latest trends, technologies, and best practices in B2B marketing.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) is required.
  • Working knowledge of the buyers journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.
  • Working knowledge of Google Analytics or similar reporting tools to evaluate creative and campaign performance.
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
  • Excellent attention to detail and a commitment to brand consistency across all deliverables.
  • Excellent verbal and written communication skills.
  • Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.
  • Experience in a manufacturing, industrial, or technical B2B environment (preferred).
  • Motion graphics or video production experience (After Effects, Premiere Pro, or similar) (preferred).
  • Familiarity with CRM platforms, particularly Salesforce (preferred).
  • Experience designing for trade show and event environments (large-format print, booth displays) (preferred).
  • Marketing-related certifications (HubSpot, Google Analytics, etc.) and Master's degree or progress toward a Master's degree (preferred).
Benefits
  • Medical, Dental, Vision and Prescription Drug Coverage
  • Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
  • Paid Time Off and Holidays
  • 401k Retirement Plan with Matching Employer Contributions
  • Life and Accidental Death & Dismemberment (AD&D) Insurance
  • Paid Leaves
  • Tuition Assistance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdesign best practicesemail campaignsmarketing automation workflowsmotion graphicsvideo productionAdobe Creative SuiteGoogle Analyticsproject managementcustomer lifecycle
Soft Skills
attention to detailverbal communicationwritten communicationorganizational skillsanalytical skillsteamworkindependencetime managementcreativityadaptability
Certifications
HubSpot certificationGoogle Analytics certificationBachelor's degree in marketingMaster's degree in progress