Referral Jobs (askreferral.io)

Account Based Marketing Specialist

Referral Jobs (askreferral.io)

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $100,000 - $125,000 per year

About the role

  • Build and manage Ideal Customer Profile (ICP) audiences within ABM platform, including precise exclusion lists for existing customers, prospects, and competitors.
  • Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google.
  • Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts.
  • Develop and implement search and social strategies, including audience targeting (1p, 2p, 3p data) and sizing recommendations.
  • Conduct daily and weekly pacing audits, quarterly deep-dive health checks, and ongoing A/B testing of text ads and creative formats.
  • Manage high-match-rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first-party contact integration.
  • Oversee listing descriptions and review collection campaigns on platforms like Gartner Digital Markets (GDM) to improve brand awareness and CVR.
  • Align paid strategies with Sales to win orchestrate approach, providing specialized landing pages and account-specific support.
  • Partner with the Analytics team to build a measurement plan for ABM.
  • Partner with lifecycle on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas.

Requirements

  • 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social.
  • Advanced knowledge of Clay, ZoomInfo, HubSpot, Salesforce, Meta ads manager and LinkedIn Campaign Manager.
  • Expertise in UTM architecture, conversion tracking installation, and data-driven decision-making.
Benefits
  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B performance marketingconversion trackingA/B testingaudience targetingdata-driven decision-makinglead data enrichmentsearch strategiessocial strategiesintent data analysiscampaign management
Soft Skills
collaborationcommunicationstrategic thinkinganalytical skillsproblem-solvingproject managementattention to detailcreativityadaptabilityleadership