Director, Digital Communications
Referral Jobs (askreferral.io)
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $71,500 - $201,200 per year
Job Level
Lead
About the role
- Own and lead Remote’ digital communications strategy, unifying organic social media, digital influencer outreach, and emerging channels, aligned with company objectives and marketing initiatives.
- Lead the digital communications team within Marketing, including managing direct reports and agency partners.
- Develop and scale a global influencer advocacy program to expand brand reach and credibility.
- Define clear digital channel performance metrics (KPIs) and establish reporting to measure business impact.
- Analyze performance data and recommend strategic priorities for investment and continuous channel optimization.
- Establish and enforce social media governance, brand voice standards, and internal documentation globally.
- Oversee crisis communication protocols for all digital and social channels, ensuring rapid and compliant responses.
- Drive cross-functional integration with Product Marketing, Paid Marketing, Content, and PR teams.
- Monitor competitive digital trends and emerging platforms to find new opportunities for brand differentiation.
- Advise senior leadership on social media best practices to build personal brand authority and amplify company reach.
Requirements
- Proven ability to lead and define integrated digital communications strategy for a B2B technology and/or SaaS brand
- Strong analytical skills with expertise in social media metrics and reporting tools
- Demonstrated capacity for developing fresh, boundary-pushing digital narratives
- Good strategic thinking with ability to align social initiatives to broader business goals
- Excellence in stakeholder management and cross-functional collaboration
- Crisis management experience and strong judgment in sensitive situations
- Fluent English required, additional languages a plus
- Remote work experience preferred
Benefits
- work from anywhere
- flexible paid time off
- flexible working hours (we are async)
- 16 weeks paid parental leave
- mental health support services
- stock options
- learning budget
- home office budget & IT equipment
- budget for local in-person social events or co-working spaces
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital communications strategysocial media metricsreporting toolsdigital influencer outreachperformance data analysisKPI definitionsocial media governancecrisis communicationcross-functional integrationB2B technology
Soft skills
leadershipanalytical skillsstrategic thinkingstakeholder managementcross-functional collaborationcrisis managementjudgmentcommunicationcreativityadaptability