Redwood Software

Demand Generation Specialist

Redwood Software

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

SQL

About the role

  • Execute integrated demand generation campaigns across email, website, paid channels, and organic programs.
  • Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation.
  • Build AI workflows to generate additional pipeline and opportunities
  • A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance.
  • Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution.
  • Manage website updates to support campaigns, product launches, and conversion optimization efforts.
  • Optimize landing pages and forms to improve lead capture and user experience.
  • Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates.
  • Monitor website analytics and recommend improvements based on data insights.
  • Develop and manage lead nurture programs aligned to buyer stages and personas.
  • Support lead scoring model implementation and ongoing optimization in collaboration with sales.
  • Ensure proper lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene.
  • Analyze funnel performance and identify gaps in lead progression.
  • Work closely with sales to align on feedback, lead quality, and conversion improvement opportunities.
  • Maintain dashboards and reporting on demand generation KPIs.
  • Provide insights into campaign ROI, attribution, and pipeline impact.
  • Identify trends and recommend strategies to improve lead quality and marketing effectiveness.

Requirements

  • 3+ years of demand generation experience (PLG experience preferred)
  • Hands-on experience with marketing tech stack (Salesforce, Qualified, etc.)
  • Experience managing email campaigns and automated nurture workflows
  • Strong understanding of B2B marketing funnels and lead qualification (MQL/SQL)
  • Experience with website and landing page optimization
  • Analytical mindset with proficiency in marketing analytics
  • AI-forward thinking around lead follow-up and conversion
  • Ability to build AI workflows that generate pipeline and opportunities
  • Experience in a similar B2B SaaS or enterprise software environment preferred
  • Experience with lead scoring model design and implementation preferred
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationemail marketingA/B testinglead scoringwebsite optimizationanalyticsAI workflowsconversion optimizationlead nurturingB2B marketing funnels
Soft Skills
analytical mindsetcollaborationcommunicationstrategic thinkingproblem-solving