Marketing Lead – Accounting AI, Process Automation

RedSky

Marketing Lead driving GTM strategy for AI accounting automation platform. Collaborating with founders and defining target segments in Polish accounting ecosystem.

Posted 8/3/2026full-timeRemote • 🇵🇱 PolandSenior💰 PLN 64,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing go-to-market strategies for AI accounting automation platforms, with a strong focus on customer acquisition and lead generation. Proficient in creating impactful marketing materials and analyzing GTM metrics to drive results.

Highest-signal resume keywords

B2B Marketing ExperienceGTM Strategy DevelopmentLead Generation CampaignsContent CreationC1+ Proficiency in Polish and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Acquisition StrategiesLead GenerationMarketing Material CreationData AnalysisGTM Metrics Monitoring

Soft Skills

Analytical MindsetHigh AutonomyAdaptability to Uncertainty

Industry Keywords

AI Accounting AutomationFintech EcosystemTarget Audience SegmentationSales and Marketing MaterialsPartnerships

About the role

Key responsibilities & impact

Building and executing the GTM strategy for the AI accounting automation platform
Identifying and segmenting target audiences (accounting offices, finance departments, SME owners)
Designing and running lead generation campaigns (outbound, content, paid, partnerships)
Creating sales and marketing materials (decks, one-pagers, case studies)
Collaborating with the founder and product team on positioning and value communication
Building brand presence in the accounting and fintech ecosystem
Monitoring GTM metrics and iterating quickly based on results

Requirements

What you’ll need

At least 4 years of experience in B2B marketing or a GTM role at a startup or scaleup
Proven track record of building customer acquisition strategies
Ability to independently create content and marketing materials
Analytical mindset and comfort with data
High autonomy and ability to operate under significant uncertainty
Proficiency in Polish and English at C1+ level

Benefits

Comp & perks

A key role in shaping the product's market presence from day one
Close collaboration with experienced founders and investors
High autonomy and room to experiment
Flexible cooperation model (B2B or employment contract)