Product Marketing

• Co-create and implement the company’s go-to-market and sales strategy with the founders
• Define target customer segments, sharpen value propositions and positioning, and test communication frameworks across channels
• Dive into user personas and decision-making processes to craft narratives that resonate with procurement stakeholders
• Lead early acquisition campaigns: from cold outreach to pilot partnerships and demo calls
• Design, test, and optimize acquisition channels (content, email, LinkedIn, events, PR, partnerships)
• Collect and synthesize market feedback to refine messaging, GTM strategy, and product roadmap
• Establish processes, metrics, and tooling (CRM, dashboards, playbooks) that will support scalable growth
• Act as a bridge between marketing and product, ensuring that communication and development are aligned with customer needs
• Lay the foundation for future hires in marketing, sales, and customer success.

Head of Go-to-Market, Procure Tech

Growth Operations Manager

Global Product Director – Go-to-Market