RedSky

Head of Go-to-Market, Procure Tech

RedSky

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇵🇱 Poland

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Salary

💰 PLN 17,000 per month

Job Level

Lead

About the role

  • Co-create and implement the company’s go-to-market and sales strategy with the founders
  • Define target customer segments, sharpen value propositions and positioning, and test communication frameworks across channels
  • Dive into user personas and decision-making processes to craft narratives that resonate with procurement stakeholders
  • Lead early acquisition campaigns: from cold outreach to pilot partnerships and demo calls
  • Design, test, and optimize acquisition channels (content, email, LinkedIn, events, PR, partnerships)
  • Collect and synthesize market feedback to refine messaging, GTM strategy, and product roadmap
  • Establish processes, metrics, and tooling (CRM, dashboards, playbooks) that will support scalable growth
  • Act as a bridge between marketing and product, ensuring that communication and development are aligned with customer needs
  • Lay the foundation for future hires in marketing, sales, and customer success.

Requirements

  • 5+ years of experience in B2B SaaS go-to-market functions (marketing, product marketing, business development, or growth)
  • Proven ability to operate in early-stage environments: launching MVPs, testing value propositions, finding PMF
  • Strong background in strategic marketing: customer segmentation, positioning, messaging, campaign execution
  • Track record of outbound sales and prospecting (cold outreach, discovery calls, closing)
  • Experience with channel experimentation and growth marketing tactics
  • Familiarity with AI or SaaS tools and ability to work with technical teams
  • Experience in/understanding of the Polish public procurement market is a significant plus
  • Proficiency with CRM tools (HubSpot, Pipedrive) and structured pipeline management
  • Strong independence, creativity, and an ownership mindset
  • Professional fluency in Polish and English.
Benefits
  • Fixed remuneration - at least 17 000 PLN net B2B + VAT
  • Variable bonus based on performance
  • The opportunity to be an integral part of an early-stage company, directly influencing its growth trajectory.
  • A collaborative, innovative, and technology-driven work environment.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaSgo-to-market strategycustomer segmentationpositioningmessagingcampaign executionoutbound salesprospectingchannel experimentationgrowth marketing tactics
Soft skills
independencecreativityownership mindset