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Tech Stack
Tools & technologiesBigQuery
About the role
Key responsibilities & impact- Shape the company’s vision, growth engine, and market presence from day one
- Combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results
- Co-creating the company, product and go-to-market strategy together with the founding team
- Defining the brand positioning, communication strategy and market narrative for a cardio-metabolic health company
- Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion, retention and patient engagement
- Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels
- Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement
- Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation
- Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages
- Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners
- Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, cardiovascular risk and metabolic health
- Building credibility through expert-led content, medical authorities, partnerships and PR activities
- Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing
- Working closely with medical, product, sales and operations teams to align marketing with product experience and patient needs
- Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships
- Managing external partners, agencies, creators, experts and media relationships when needed
- Ensuring that all marketing activities comply with healthcare advertising, data protection, and medical communication standards in Poland and the EU.
Requirements
What you’ll need- At least 5+ years of experience in digital marketing, including at least 2+ years in a hands-on growth and at least 2+ years in marketing leadership role
- Proven experience in building and scaling growth campaigns with measurable business impact
- Strong understanding of full-funnel marketing: awareness, acquisition, conversion, retention and customer/patient engagement
- Hands-on experience with performance marketing across channels such as Google, Meta, e-mail, remarketing and paid social
- Ability to design and execute 360° marketing strategies covering performance, content, brand, analytics, automation and growth
- Strong analytical mindset and ability to make decisions based on metrics such as CAC, LTV, ROI, CPA, conversion, retention and churn
- Experience with marketing automation, CRM, segmentation and lifecycle communication
- Practical knowledge of analytics and tracking tools such as GA4, Google Tag Manager, Looker Studio, BigQuery or similar solutions
- Ability to build clear positioning and communication around complex or expert-driven products
- Strong content and messaging skills - you know how to turn complex topics into simple, credible and compelling communication
- Readiness to build from scratch, operate with high ownership and combine strategy with hands-on execution
- Ability to work in a fast-paced, early-stage environment with limited structure and high ambiguity
- Fluent Polish and English, both spoken and written.
Benefits
Comp & perks- Bonus scheme based on measurable growth, revenue and marketing performance targets
- Potential equity package in the company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketinggrowth campaignsfull-funnel marketingperformance marketingmarketing automationanalyticscustomer engagementA/B testingcontent strategycommunication strategy
Soft Skills
strategic leadershipanalytical mindsetteam leadershipcommunication skillscreativityproblem-solvingownershipadaptabilitycollaborationexecution