Chief Marketing Officer

• Shape the company’s vision, growth engine, and market presence from day one
• Combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results
• Co-create company and product strategy with the CEO and Product Lead, aligning growth with product and market opportunities
• Design and execute a full 360° marketing strategy tailored to the health and wellness market
• Build and optimize acquisition funnels across Google, Meta, e-mail, and remarketing channels
• Implement scalable automation tools and processes to drive efficiency and growth
• Make data-driven decisions based on key metrics (LTV/CAC, ROI, ARPU, churn, conversion)
• Recruit and lead a high-performing marketing team
• Develop new cross-platform influencer brands and ambassador channels
• Manage a multi-channel content ecosystem that educates, engages, and converts
• Drive brand awareness through digital and traditional channels
• Run A/B tests, iterate messaging, and optimize campaigns for performance and ROI
• Ensure all marketing activity meets healthcare advertising and data compliance standards

Head of Marketing – Healthcare

Co-founder – Chief Marketing Officer, Healthcare