RedRover Sales & Marketing Strategy

Director of Digital

RedRover Sales & Marketing Strategy

full-time

Posted on:

Location Type: Remote

Location: Remote • Tennessee • 🇺🇸 United States

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Job Level

Lead

About the role

  • Lead the agency’s digital optimization effort, ensuring weekly split testing within every campaign and continual refinement across client programs.
  • Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.
  • Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).
  • Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.
  • Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.
  • Oversee and drive development of dashboards, analytics tools, and automated reporting systems.
  • Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.

Requirements

  • Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed.
  • Extensive experience running split-testing at scale with measurable performance lift.
  • Proven ability to develop and manage comprehensive digital reporting and dashboard systems.
  • Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent.
  • Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent).
  • Excellent communication and presentation skills, especially simplifying complex data into decisions.
  • Demonstrated alignment with RedRover’s Pack DNA: courageous, agent of change, incurable need for results, self-disciplined/accountable, team-win before self-win.
Benefits
  • competitive compensation
  • healthcare/dental/vision
  • generous PTO that grows with tenure
  • vacation expense reimbursement
  • pet insurance
  • daycare reimbursement
  • fitness benefits
  • paid parental leave
  • retirement contributions
  • flexible hours

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital strategyPPCSEOdigital campaign managementsplit-testingdigital reportingdashboard systemsanalyticsaudience researchkeyword research
Soft skills
leadershipmentoringcommunicationpresentationteamworkself-disciplineaccountabilityadaptabilityproblem-solvingstrategic thinking