
Data Analyst, Market Intelligence
Rede Lius Agostinianos
full-time
Posted on:
Location Type: Hybrid
Location: Belo Horizonte • Brazil
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About the role
- Collect and process information, perform analysis, generate actionable intelligence, and maintain data relevant to the Marketing department;
- Support Marketing and Relationship Management processes with respect to process automation and performance indicators;
- Analyze the quality of data entered into the CRM by the Commercial and Relationship teams;
- Analyze BI data and recommend continuous improvements;
- Process information and integrate data from the CRM, BI, geomarketing sources, and market research;
- Generate insights to improve marketing initiatives;
- Collect data and conduct benchmarking and market research in the education sector;
- Prepare and present regular reports to managers;
- Analyze and identify trends and patterns within datasets;
- Conduct mystery shopping on competitors when necessary;
- Compile and report results from entrance examinations (vestibular);
- Map prospect and customer journeys.
Requirements
- Bachelor's degree in Mathematics, Statistics, Economics, Marketing, Finance, or Computer Science;
- Proficiency in Power BI;
- Experience with the RM Totvs system.
Benefits
- Life insurance
- Transportation allowance (vale-transporte)
- Medical insurance - Nationwide coverage
- Dental coverage - Nationwide
- Ticket Super Flex (food/meal allowance) — including during vacation periods
- Wellhub (Gympass) — Health and wellness benefit available to you and your family
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisprocess automationdata quality analysisbenchmarkingmarket researchtrend analysiscustomer journey mapping
Soft Skills
communicationpresentationanalytical thinking