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Data Analyst, Market Intelligence
Rede Lius AgostinianosData Analyst using Power BI and CRM systems to generate marketing intelligence for Rede Lius Agostinianos. Responsible for data collection, analysis, and reporting to enhance marketing strategies.
About the role
Key responsibilities & impact- Collect and process information, perform analysis, generate actionable intelligence, and maintain data relevant to the Marketing department;
- Support Marketing and Relationship Management processes with respect to process automation and performance indicators;
- Analyze the quality of data entered into the CRM by the Commercial and Relationship teams;
- Analyze BI data and recommend continuous improvements;
- Process information and integrate data from the CRM, BI, geomarketing sources, and market research;
- Generate insights to improve marketing initiatives;
- Collect data and conduct benchmarking and market research in the education sector;
- Prepare and present regular reports to managers;
- Analyze and identify trends and patterns within datasets;
- Conduct mystery shopping on competitors when necessary;
- Compile and report results from entrance examinations (vestibular);
- Map prospect and customer journeys.
Requirements
What you’ll need- Bachelor's degree in Mathematics, Statistics, Economics, Marketing, Finance, or Computer Science;
- Proficiency in Power BI;
- Experience with the RM Totvs system.
Benefits
Comp & perks- Life insurance
- Transportation allowance (vale-transporte)
- Medical insurance - Nationwide coverage
- Dental coverage - Nationwide
- Ticket Super Flex (food/meal allowance) — including during vacation periods
- Wellhub (Gympass) — Health and wellness benefit available to you and your family
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisprocess automationdata quality analysisbenchmarkingmarket researchtrend analysiscustomer journey mapping
Soft Skills
communicationpresentationanalytical thinking