Reddit, Inc.

Marketing Operations Lead, Community Lifecycle

Reddit, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $143,600 - $201,000 per year

Job Level

Senior

About the role

  • Own & Execute Scaled Tooling Community Growth Roadmap: Lead the design and execution of the Community Growth Funnel roadmap, identifying the necessary technical infrastructure, data signals, and automated workflows to unlock community health and growth.
  • Build Scaled Channel Operations: Partner closely with Product, Engineering, and Data Science teams to build the technical foundation of diversified channels. This includes making channel requests and building technical roadmaps.
  • Signal Optimization: Work closely with Data Science to refine community health signals, pinpoint opportunities, and eliminate gaps in the community's journey.
  • Drive Channel Strategy: Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Reddit’s community growth goals and targets
  • Serve as the owner and admin of our Community HubSpot tooling, overseeing data piping, workflow strategies, and campaign health, and more
  • Partner with Analytics, Community, IT, and product to optimize all community marketing tools and systems - internal and external
  • Own technical side contact management, including list health, data cleanliness, list imports, and form embeds
  • Evaluate tooling agency partners, and source potential partners
  • Map the entire internal and external channel slate, identifying largest opportunities
  • Build and own the roadmap for tooling improvements across third-party and internal tooling
  • Ensure seamless coordination across multiple stakeholders on infrastructure projects, with no major disruptions
  • Own multi-channel content calendar across community initiatives
  • Manage the tooling and infrastructure needed to support community marketing campaigns, from setup to post-launch
  • Work closely with channel marketers to support in meeting campaign objectives

Requirements

  • 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation
  • Proven ability to build and manage workflows, nurture strategies, and lead/contact routing systems
  • Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy
  • Experience with HubSpot, Hex, Google Analytics, or similar tools
  • Strong analytical and problem solving skills, with the ability to optimize MarTech systems for business impact
  • Excellent communication and collaboration skills, with experience partnering across teams like DS, Product, IT, Legal
  • Proactive and results-oriented mindset with the ability to drive projects from start to finish.
  • Familiarity with Reddit’s community culture, user trends, and behaviors
Benefits
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing operationsmarketing technologyHubSpot managementautomationworkflowsnurture strategiescontact routing systemsdata cleanlinessGoogle Analyticssignal optimization
Soft skills
analytical skillsproblem solvingcommunication skillscollaboration skillsproactive mindsetresults-orientedproject management