Principal Product Manager – Digital & Commerce

Red Ventures

Principal Product Manager leading Lonely Planet's web experiences and eCommerce platforms. Driving strategies that enhance traveler engagement and revenue growth for the brand.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $225,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

product managementeCommerceShopifyanalyticsSEOcontent discoveryaudience growth strategiesAI toolsbehavioral insightsbusiness metrics

Soft Skills

communicationstakeholder managementinfluenceteam performance improvementprioritizationframework developmentcollaborationstrategic thinkingdecision makingproblem solving

Tools & Technologies

JiraCMSanalytics toolsexperiment management toolscontent management systemsdigital platformseCommerce platformsdata visualization toolsproject management toolsAI tools

Industry Keywords

product roadmapCVRRPVAOVengagement depthmembership growthpartnership deal implementationsite-level integration strategybusiness leverageinterconnected product areas

About the role

Key responsibilities & impact

Own and evolve the product roadmap across all digital surfaces, translating business and traveler goals into a prioritized, coherent strategy
Balance short-term delivery with long-term platform thinking; know when to build for now and when to build for scale
Write clear, high-quality PRDs and Jira tickets that let engineering and design move fast and build right
Use analytics, experimentation, and behavioral insights to drive decisions and measure impact — direct ownership of CVR, RPV, AOV, engagement depth, and membership growth
Accelerate how the team works: sharpen frameworks, improve prioritization, raise the quality of requirements — not just your own output
Identify and apply AI tools to improve both team workflows and traveler-facing experiences
Drive alignment across Design, Engineering, Editorial, Marketing, and App — unblocking decisions and maintaining momentum
Partner with CMS and Editorial to evolve content creation, management, and distribution systems
Lead the product side of partnership deal implementation and define site-level integration strategy

Requirements

What you’ll need

8+ years of product management experience with demonstrated progression to Staff or Principal scope
Proven portfolio-level ownership — experience managing multiple interconnected product areas with real business leverage
Strong eCommerce background with hands-on Shopify experience (configuration, commerce ops, engineering requirements)
Deep fluency in analytics and funnel data; comfortable using behavioral insights and business metrics to drive decisions
Demonstrated ability to raise team performance — not just personal output — through better frameworks and ways of working
Experience with SEO, content discovery, or audience growth strategies
AI fluency: active use of AI tools in your product practice, with clear instincts for where it creates leverage
Excellent communication and stakeholder management; able to influence across design, engineering, marketing, and editorial without direct authority.

Benefits

Comp & perks

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.