Media Strategy Director
Red Frog Solutions
full-time
Posted on:
Location Type: Hybrid
Location: Woodland Hills • California • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $150,000 per year
Job Level
Lead
About the role
- Oversee and manage the media planning process for multiple clients, providing leadership, strategic direction, and innovation.
- Act as the senior media lead across digital, social, and traditional platforms, ensuring alignment with client objectives and KPIs.
- Develop and present strategic media recommendations, plans, and rationale to clients and internal stakeholders.
- Lead cross-department collaboration with Account, Strategy, Creative, and Analytics teams to build integrated marketing solutions.
- Manage the media planning lifecycle, including research, strategy, evaluation, plan development, and campaign execution.
- Ensure campaigns deliver against measurable business objectives and audience strategies.
- Lead high-level media partner negotiations to maximize value, visibility, and return on investment.
- Guide and mentor media supervisors and strategists, fostering professional development and collaboration.
- Participate in new business pitches, contributing to agency growth and thought leadership.
- Maintain a deep understanding of client industries, audiences, and competitive landscapes.
- Oversee staff performance reviews, workload assignments, and training opportunities to ensure team success.
- May specialize in specific channels such as programmatic, social, or broadcast media, depending on client needs.
Requirements
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field (or equivalent experience).
- 8+ years of experience in media planning, buying, or strategy, with at least 2 years in a leadership role.
- Proven success leading cross-channel media strategies across digital, social, and traditional platforms.
- Familiarity with major media and analytics tools such as Advantage, Strata/Freewheel, Google Ads, Meta Ads Manager, The Trade Desk, Google Analytics, and Google Campaign Manager.
- Strong understanding of research tools, including Kantar, GWI, and Scarborough.
- Excellent communication, presentation, and leadership skills.
- Demonstrated ability to manage teams, foster collaboration, and build client relationships.
- Self-motivated and detail-oriented, with a proactive approach to project management.
- Passion for media, technology, and staying ahead of emerging trends.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media planningmedia buyingmedia strategycross-channel media strategiescampaign executionresearch toolsaudience strategiesnegotiation
Soft skills
leadershipcommunicationpresentationteam managementcollaborationclient relationship buildingself-motivateddetail-orientedproactive project management