Global Marketing Manager

Recurly

Global Marketing Manager focusing on demand generation campaigns for Recurly, a subscription management platform. Collaborating across teams to drive engagement and pipeline creation.

Posted 7/1/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated multi-channel marketing campaigns and account-based marketing (ABM) strategies that drive measurable pipeline impact. Proficient in leveraging AI tools for campaign optimization and performance analysis while ensuring alignment with sales and marketing objectives.

Highest-signal resume keywords

B2B Demand GenerationIntegrated ABM CampaignsMarketing Automation PlatformsEvent Logistics ManagementData-Driven Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementLead GenerationContent CreationAudience SegmentationKPI MonitoringSalesforce ProficiencyMarketo ProficiencyEmail MarketingPaid AdvertisingForecasting and Reporting

Soft Skills

Project ManagementCommunication SkillsStakeholder EngagementCollaborationAdaptability

Tools & Technologies

AI ToolsSalesforceMarketo6senseDemandbase

Industry Keywords

SaaSFinTechSubscription ManagementB2B MarketingGlobal Markets

About the role

Key responsibilities & impact

Build and execute integrated, multi-channel marketing campaigns aligned to market segments and target personas, with the goal of driving leads, MQLs, and pipeline creation
Use AI tools to accelerate campaign development -- from content creation and copy iteration to audience segmentation and launch readiness -- reducing time-to-market without sacrificing quality
Monitor, measure, and optimize campaign performance using KPIs and data-driven insights; leverage AI-powered analytics to surface trends, identify optimization opportunities, and produce faster, more actionable reporting
Align campaigns with in-person events in partnership with the events team, and present clear, concise performance recaps to internal stakeholders
Partner with the content, partner marketing, product marketing for campaign creation and deliverables in addition to sales and CS teams on outreach and follow-up communications, ensuring marketing and sales alignment from campaign kickoff through close
Develop and maintain compelling customer journeys across digital channels (email, social, web), content syndication, third-party webinars, and other engagement vehicles
Map content story arcs to target personas and orchestrate tactics, assets, and messaging that align to buying stages
Ensure leads are captured accurately in Salesforce and Marketo in partnership with MOps and RevOps teams; forecast, track, and report on results against goals
Design and run full-funnel ABM campaigns using email, paid ads, and outbound, guided by intent data to engage key accounts across pipeline stages
Collaborate closely with sales to develop account-specific marketing plans that accelerate deal velocity
Support EMEA regional marketing needs, tailoring messaging and programs to local buyer personas and market nuances
Own logistics and execution for EMEA events, including trade shows, conferences, dinners, and webinars -- managing vendor coordination, booth operations, attendee experience, and post-event follow-up
Play a supporting role for AMER events, partnering with the broader team on execution as needed
Ensure event activity is integrated with campaign strategy to maximize pipeline impact before, during, and after each program
Manage campaign and event budgets, vendor relationships, and timelines to ensure cost-effective, on-schedule execution
Proactively engage stakeholders to secure buy-in and keep projects on track

Requirements

What you’ll need

3-5 years of experience in B2B demand generation, campaign management, or field marketing, preferably in SaaS, FinTech, or subscription management. Prior agency experience is a plus.
Proven track record executing integrated ABM campaigns and multi-channel demand programs that drive measurable pipeline impact
Experience managing event logistics, ideally across multiple regions
Comfortable using AI tools to accelerate campaign production, analyze performance, and drive more efficient reporting workflows (i.e. Claude, Gemini, ChatGPT, etc.)
Experience partnering with sales teams to develop and execute marketing plans aligned to revenue goals
Familiarity with global markets, with the ability to adapt campaigns for US and EMEA audiences
Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, 6sense or Demandbase)
Strong project management skills with the ability to manage multiple campaigns and events simultaneously in a fast-paced environment
Excellent written and verbal communication skills; comfortable presenting results to internal stakeholders
Data-driven mindset with experience forecasting, tracking, and reporting on campaign performance

Benefits

Comp & perks

As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family.
We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents.
We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.
401(k) Retirement Plan and company match
25+ days paid leave + public holidays
Company Events
Training/Development
Tuition reimbursement
Commuter benefits
Volunteer opportunities
Monthly internet stipend