Rectangle Health

Events

• Lead the planning and execution of tradeshows, conferences, and sponsorships. Responsibilities include creating an audience-informed event strategy, scheduling, logistics, vendor communication, booth preparation, managing sales rep coordination, and ROI tracking.
• Present event reporting and results to senior sales leadership and effectively manage communication and coordination with sales reps.
• Oversee event item inventory and coordinate distribution through third-party vendors.
• Support initiatives to enhance brand visibility and streamline event processes.
• Contribute to lead generation efforts, social media content, and marketing collateral development as it relates to planned events.
• Provide general project and administrative assistance as needed.
• Some evening and weekend availability is required for event support.

Experiential Marketing & Events Manager

Marketing Operations

• Own the configuration, administration, and optimization of HubSpot Marketing Hub and HubSpot Ops Hub.
• Maintain and improve system integrations between HubSpot, Salesforce, ZoomInfo MarketingOS, Sendoso, RingLead, Clay, and other GTM tools.
• Ensure database integrity, hygiene, and governance across all platforms.
• Evaluate new tools and enhancements to improve execution, automation, and analytics.
• Build, test, and launch workflows, automations, nurture programs, and lifecycle processes in HubSpot.
• Manage email operations including segmentation, scoring, deliverability, and performance analysis.
• Support campaign execution by setting up tracking, UTM frameworks, lead routing, and reporting.
• Oversee lead lifecycle stages and lead scoring models.
• Partner with Sales Operations to ensure accurate, timely routing and conversion tracking.
• Monitor funnel performance, diagnose friction points, and recommend continuous improvements.
• Build and maintain dashboards and reporting across HubSpot and Salesforce.
• Analyze marketing performance, pipeline impact, and operational KPIs to provide actionable insights.
• Ensure accurate campaign attribution and alignment with sales reporting.
• Work closely with Marketing, Sales Ops, RevOps, and Customer Success to align processes and shared data.
• Serve as the primary point of contact for marketing system questions, troubleshooting, and enablement.

Experiential Marketing & Events Manager

Marketing Operations Manager