Develop and execute data-driven marketing growth campaigns across email (MailChimp), social media, paid advertising, and events to generate qualified leads
Plan, set up, and optimise Google Ads and LinkedIn campaigns to drive traffic and conversions
Conduct A/B testing and optimise ad copy, landing pages, and audience targeting
Contribute to brand positioning and tone
Develop and execute comprehensive brand strategies aligned with company vision and objectives
Ensure consistent brand identity and application across all platforms
Maintain brand guidelines and visual standards
Develop compelling storytelling and brand communication across email campaigns, advertising, social media, and website content
Create graphics and maintain visual consistency across platforms
Implement SEO best practices including keyword research and content optimisation
Strategise and implement content marketing campaigns to increase brand visibility and engagement
Conduct market research and competitor analysis
Identify market trends, customer needs, and opportunities for differentiation
Monitor and analyse performance metrics to evaluate campaign effectiveness
Manage and grow social media presence through cohesive strategy and engaging content
Track website traffic and campaign performance using Google Analytics
Provide data-driven recommendations to optimise ROI and marketing budgets
Support planning and coordination of events such as webinars, product launches, and promotional campaigns

Requirements

Bachelor’s degree in Marketing, Communications, or related field
Minimum 5 years’ proven experience in a B2B Marketing Specialist or similar role
Experience in human resources, management development, consulting, or executive coaching environments (preferred)
Strong knowledge of digital marketing channels and performance metrics
Proficiency in: LinkedIn, Facebook, MailChimp, WordPress, Canva, Google Ads, Google Analytics
Strong project management skills
Excellent written and verbal communication skills
Copywriting and editing skills with strong attention to detail
Basic graphic design capability
Strong analytical skills with the ability to interpret data and drive decisions
Experience with event planning and coordination

Benefits

Part-time flexibility
Opportunity to work from home

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data-driven marketingA/B testingSEO best practicescontent marketingmarket researchperformance metricscopywritinggraphic designcampaign optimisationbrand strategy

Soft Skills

project managementwritten communicationverbal communicationattention to detailanalytical skillsstorytellingevent planningstrategic thinkingteam collaborationcustomer needs analysis

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsB2B Marketing Specialist experience