Founding Product Marketing Lead

Recruitics

Founding Product Marketing Lead for Recruitics defining market positioning and go-to-market strategy. Leading cross-functional teams to establish messaging and competitive differentiation.

Posted 5/21/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $100,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead Recruitics’ market positioning as an AI-native recruitment infrastructure and platform technology
Build and manage the foundational messaging, narrative architecture, and competitive positioning for the company and product portfolio
Lead go-to-market initiatives bringing together cross-functional teams and delivering collateral creation, sales enablement, and overall project management for launches
Establish scalable AI-powered workflows for competitive intelligence, market monitoring, messaging iteration, win/loss analysis, and customer insight
Help build the product marketing function, operating model, and cross-functional processes from the ground up

Requirements

What you’ll need

5+ years in Product Marketing, GTM Strategy, or Strategic Marketing within B2B SaaS, HR tech, martech, or related enterprise technology sectors
Experience leading or supporting a meaningful company or category repositioning effort
Strong executive communication, storytelling, and competitive positioning skills
Comfort operating in ambiguity and building structure where it does not yet exist
We are specifically looking for someone who already operates in an AI-native way — not someone who is simply “AI curious.”
You should be able to clearly explain your AI stack, workflows, and how AI changes the way you operate as a marketer.

Benefits

Comp & perks

Competitive salaries with growth incentives
Comprehensive health, dental, and vision insurance
15 Vacation Days, 5 Flex Days, 5 Sick Days, and remote work options year-round
Fully paid parental leave for both parents
Summer Fridays from Memorial Day to Labor Day
Winter Recess between Christmas and New Years
Commuter and Parking Benefits through Wage Works
Eligible to contribute to your 401(K) Retirement Plan after six (6) months of employment.
Employee Assistance Programs to support your day to day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product MarketingGTM StrategyStrategic MarketingAI-powered workflowsCompetitive intelligenceMarket monitoringMessaging iterationWin/loss analysisCustomer insight

Soft Skills

Executive communicationStorytellingCompetitive positioningComfort operating in ambiguityBuilding structure