Product Marketing Manager

RecordPoint

Product Marketing Lead at RecordPoint responsible for creating compelling product narratives. Leading go-to-market strategies in a collaborative environment with a focus on B2B SaaS solutions.

Posted 5/25/2026full-timeSeattle • Washington • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Own the overarching product narrative across RecordPoint's full product portfolio — ensuring individual product stories are coherent, differentiated, and connect to a single, category-defining point of view.
Define and continuously evolve the core problem narrative: the fundamental challenge your buyers face, why it matters now, and why RecordPoint is uniquely positioned to solve it.
Ensure narrative consistency across every channel and touchpoint — website, analyst briefings, sales conversations, outreach sequences, RFP responses, and the event floor.
Partner with the CMO on category-level positioning and ensure the product narrative is aligned with broader commercial objectives.
Lead and develop the PMM team: set narrative standards, review output quality, and ensure the function operates as a continuous commercial engine rather than a series of launch moments.
Contribute directly as a senior PMM for assigned products, modelling upstream-first practice: buyer research before asset production, win/loss before messaging refresh.
Own PMM capability development, ensuring the team has the product knowledge, regulatory context, and buyer insight to produce narratives that convert in complex enterprise buying cycles.
Run regular PMM reviews that surface objection patterns, assess what is resonating in the market, and drive continuous refinement of positioning.
Build and maintain the framework through which product narratives are adapted into segment-specific go-to-market motions , grounded in the buyer's regulatory environment, procurement structure, and decision-making context.
Ensure product narratives are co-developed with subject matter experts from across the business who bring deep domain knowledge of the industries and buyer personas RecordPoint serves.
Hold the quality bar for vertical-specific content and messaging: every market-facing asset must make a buyer in that segment feel that RecordPoint understands their world before they have ever spoken to us.
Lead the quarterly narrative review cycle — updating competitive intelligence, refreshing positioning, and ensuring the team is briefed and aligned ahead of analyst and market engagements.
Own RecordPoint's Gartner, Forrester and IDC relationships at a strategic level — setting the briefing cadence, owning the narrative presented, and driving inclusion in the reports that matter most to enterprise buyers and the broader acquisition narrative.
Lead or co-lead analyst briefings and inquiry calls, and coach PMMs on briefing quality and narrative clarity for their assigned product areas.
Translate analyst feedback into actionable positioning improvements and share insights across marketing and product teams.
Ensure the sales team is not just equipped with assets, but genuinely understands how to sell RecordPoint, including the value proposition, the competitive differentiation, the buyer's problem in their language, and how to navigate a complex, multi-stakeholder enterprise sale.
Own the sales enablement program as a living, continuously updated function.
Run regular sales readiness sessions that go beyond asset handoffs — including pitch practice, objection handling, competitive positioning, and value articulation for different buyer personas.
Maintain a suite of enablement assets including competitive battlecards, vertical solution briefs, RFP response frameworks, objection-handling guides, case studies, and discovery question frameworks.
Lead the go-to-market strategy and execution for product launches, ensuring positioning, sales readiness, analyst narrative, and market-facing content are all in place before the amplification moment runs.
Ensure product launches are treated as system updates that strengthen the long-term market position, not standalone campaigns with a defined end date.
Coordinate across PMMs, content, growth marketing, and the sales team to ensure every launch lands with narrative coherence and commercial impact.
Partner with the CMO on narrative architecture, category positioning, and marketing's contribution to the commercial pipeline.
Work with the Senior Content Marketing Manager to ensure flagship content programs reflect current product positioning and portfolio narrative.
Brief the Growth Marketing team on narrative inputs required across demand generation, digital, and outreach programs to ensure the right content is flowing into the market at the right cadence.
Collaborate closely with the sales team on what's resonating in the market, what objections are appearing, and what refinements are needed to positioning and the sales story.
Support PR, partner enablement, and executive communications with portfolio-level narrative and product-specific collateral.

Requirements

What you’ll need

8+ years of experience in product marketing within B2B SaaS or enterprise technology companies, with at least 2 years in a senior or lead capacity
Demonstrated success building and overseeing product narrative programs that convert in complex, multi-stakeholder, RFP-driven buying environments with long sales cycles
Proven ability to operate as a player/coach
Track record of building sales readiness programs that go beyond asset delivery — equipping sales teams to genuinely understand and articulate the product value proposition
Experience translating technical product capabilities into clear, compelling buyer narratives for senior enterprise audiences
Track record of managing and driving inclusion in analyst reports
Strong understanding of enterprise sales cycles, account-based marketing, and how marketing connects to pipeline and revenue outcomes
Exceptional writing, positioning, and storytelling skills with the ability to produce and quality-review high-calibre narrative at both the portfolio and product level
Experience working across marketing, product, sales, and customer success without formal authority
Familiarity with regulated industries such as financial services, government, or critical infrastructure is a strong advantage
Experience using AI tools to accelerate research, competitive analysis, narrative development, and content production

Benefits

Comp & perks

truly flexible work arrangements
generous paid parental leave
4 weeks annual leave
Employee Share Options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales readiness programsbuyer researchnarrative developmentcompetitive analysiscontent productionaccount-based marketingRFP-driven buying environmentsenterprise sales cyclesstorytelling

Soft Skills

leadershipcollaborationwritingpositioningcoachingcommunicationquality reviewstrategic thinkingproblem-solvingadaptability