RecordPoint

Senior Content Marketing Manager

RecordPoint

full-time

Posted on:

Location Type: Hybrid

Location: Seattle • Washington • United States

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Salary

💰 $120,000 - $150,000 per year

Job Level

Senior

About the role

  • Develop and execute a comprehensive content strategy aligned with business objectives, buyer journey stages, and go-to-market priorities.
  • Own the editorial strategy and corporate narrative, ensuring consistent messaging across website, campaigns, social channels, PR, and sales materials.
  • Create content frameworks that support awareness, demand generation, sales enablement, customer education, and retention.
  • Maintain a content roadmap and editorial calendar aligned with marketing campaigns, product launches, and strategic initiatives.
  • Ensure alignment between corporate storytelling and product messaging in partnership with Product Marketing.
  • Use AI tools to analyze market trends, customer insights, competitor narratives, and search behaviour to inform narrative development and identify new content opportunities.
  • Leverage AI-assisted research and analysis to strengthen content planning, topic selection, and editorial strategy.
  • Lead the end-to-end development of high-impact content across multiple formats, including blog posts, thought leadership articles, whitepapers, research reports, case studies, website content, webinars, video, podcasts, and social media.
  • Develop structured prompts, templates, and workflows that ensure AI-assisted content remains consistent with brand voice, messaging, and compliance requirements.
  • Manage the full lifecycle of content creation, from idea generation and research through writing, editing, publishing, and promotion.
  • Ensure all content meets editorial, brand, and quality standards, maintaining a consistent voice and narrative across channels.
  • Collaborate with designers and external partners to produce visually compelling and engaging content assets.
  • Repurpose and adapt core content assets into multiple formats and channels to maximize reach, engagement, and return on investment.
  • Implement processes and tools that improve the efficiency and scalability of content production, including the responsible use of AI tools.
  • Ensure all content is optimized for GEO/AEO so RecordPoint’s IP surfaces in leading AI and answer engines and supports emerging search behaviors.
  • Oversee content distribution across website, email, social media, PR, and campaign channels.
  • Work with Growth Marketing to integrate content into demand generation and campaign strategies.
  • Continuously improve the content program through testing, experimentation, and optimization.

Requirements

  • 7+ years of experience in content marketing within B2B SaaS or technology companies
  • Proven ability to build and scale high-performing content programs
  • Strong experience producing content across the entire buyer journey
  • Experience using AI tools and modern marketing platforms to improve content production and performance
  • Strong understanding of SEO, content distribution, and digital marketing channels
  • Familiarity with platforms such as HubSpot, Webflow, and analytics tools
  • Exceptional writing, storytelling, and editorial skills
  • Ability to translate complex technical concepts into clear, engaging content
  • Strong project management skills and the ability to manage multiple initiatives simultaneously
  • Experience managing freelancers, agencies, or external contributors
  • Collaborative mindset with the ability to work across marketing, product, and sales teams
  • Experience using AI and automation tools within marketing workflows to improve research, content production, analysis, and scalability.
Benefits
  • Flexible work environment and a strong focus on work-life harmony
  • Personal Development budget for all staff
  • Access to Employee Stock Ownership Plan
  • A brilliant graduate program that provides both mentoring and growth opportunities for all
  • Work on a product that makes a real social-good impact on the world
  • Global opportunities!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent productionSEOdigital marketingcontent distributionstorytellingeditorial skillsproject managementAI toolsB2B SaaS
Soft Skills
collaborative mindsetability to manage multiple initiativesstrong writing skillsability to translate technical conceptsexceptional storytellingstrong communication skillsleadershiporganizational skillscreativityadaptability