Account Executive – Hunter
PeerSpot
Cyber Security
Product Marketing Manager
Recorded Future
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Develop and execute go-to-market strategies for product launches across LATAM markets
- Conduct market research and competitive analysis to identify positioning opportunities
- Define target customer segments and create buyer personas specific to LATAM regions
- Partner with sales leadership on pricing strategies and launch coordination
- Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
- Create localized content strategies for diverse LATAM audiences
- Optimize campaigns across mobile and desktop users and manage marketing automation platforms
- Monitor performance metrics and optimize campaigns based on ROI
- Develop sales materials including pitch decks, product sheets, and case studies
- Create and deliver product training programs for regional sales teams
- Establish sales playbooks with market-specific insights and competitive intelligence
- Provide ongoing sales support and analyze performance data for optimization
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 4+ years of product marketing experience
- 2+ years experience in Latin American markets
- Fluent in Portuguese (native or near-native proficiency required)
- Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
- Experience with digital marketing channels and marketing automation
- Excellent communication skills and ability to work across time zones
- Ability to create localized content strategies for diverse LATAM audiences
- Experience designing and executing integrated digital marketing campaigns
- Experience developing sales materials, training programs, and sales playbooks
- Able to travel 20-30% of the time
- Preferred: Experience in cybersecurity, B2B SaaS, technology, or similar industries
- Preferred: Previous experience managing marketing budgets and vendor relationships
- Preferred: MBA or advanced marketing degree
- Preferred: Familiarity with LATAM business culture and regulatory environments
- Preferred: Strategic thinking with tactical execution abilities
- Preferred: Cultural intelligence and understanding of LATAM markets
- Preferred: Data-driven decision making and analytical skills
- Preferred: Cross-functional collaboration and project management
- Preferred: Adaptability in fast-paced environments
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarket researchcompetitive analysisdigital marketingmarketing automationmarketing analyticscontent marketingsales materials developmentcampaign optimizationbuyer personas
Soft skills
analytical skillscommunication skillsstrategic thinkingcultural intelligencecross-functional collaborationadaptabilitytactical executionsales supportproject managementability to work across time zones
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA or advanced marketing degree
