Integrate with the sales, channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth.
Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities.
Work with the marketing team to develop and execute integrated campaigns across digital, social media, paid ads, product marketing, and other channels to effectively reach and engage the market.
Plan, execute, and manage live field and partner events as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to drive engagement and response rates.
Develop and implement a targeted account strategy to support account-based selling.
Collaborate with the marketing team to create promotional materials, assets, and signage for field marketing initiatives.
Track, measure, and report on the effectiveness of marketing programs and campaign ROI, providing recommendations for optimization.
Manage budgets and expenses in an organized manner to maximize marketing impact.
Communicate and educate the sales team on new and planned marketing activities across global, regional, and local programs.
The majority of focus is dedicated to field marketing events (75%-80%) and in addition supporting and driving joint partner marketing activities (20-25%).

Requirements

7+ years’ experience in field and partner marketing initiatives; experience in the public sector and cybersecurity industry is a plus.
Demonstrated expertise in demand generation, multi-channel marketing, and inbound marketing strategy/execution.
Proven ability to build strong relationships with sales teams and drive awareness and sales through strategic marketing programs.
Exceptional project management skills and the ability to align tactical plans with overarching business strategies.
Proficiency with key marketing and sales tools (including CRM and marketing automation platforms).
Willingness and ability to travel 10%-20% of the time.

Benefits

medical, dental and vision insurance
life insurance
401K

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationmulti-channel marketinginbound marketing strategyaccount-based sellingcampaign ROI measurementevent managementbudget managementmarketing program optimizationpromotional material creationstrategic marketing programs

Soft Skills

relationship buildingproject managementcommunicationcollaborationorganizational skillsstrategic alignmentproactive engagementteam coordinationeducational skillsoptimization recommendations