Marketing Automation, Analytics Manager

Reco

Marketing Automation & Analytics Manager overseeing marketing tech stack and driving data-driven strategies to optimize pipeline. Collaborating closely with BDR and sales to enhance decision-making and engagement.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing technology stacks, particularly HubSpot and Salesforce, while building and operating scoring models and workflows. Proficient in data manipulation and reporting, with a strong focus on data quality and marketing attribution.

Highest-signal resume keywords

HubSpot ExpertiseSalesforce FamiliarityScoring Model DevelopmentIntent Data Platform ExperienceData Manipulation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Scoring Model DevelopmentData ManipulationReporting Infrastructure DevelopmentWorkflow ManagementCampaign Automation

Soft Skills

Collaboration with Sales TeamsDocumentation SkillsWorkflow Thinking

Tools & Technologies

HubSpotSalesforceClayZoomInfoTechTargetG2Gong EngageSmartleadInflu2

Industry Keywords

Marketing TechnologyAccount ScoringContact ScoringData QualityAttribution Modeling

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the full marketing tech stack: HubSpot, Clay, Knock, Smartlead, Influ2, Gong Engage, and whatever we add next
Architect account and contact scoring models: company fit, company intent, contact fit, contact intent
Operate and keep updating the model
Track accounts from cold to decision in HubSpot and Salesforce
Ensure data quality, contact coverage, and firmographic accuracy across the database
Activate intent signals from various sources
Create clearly designed sorting systems for BDR engagement
Build the infrastructure for dark funnel visibility
Manage sub-qualified nurture workflows
Develop reporting infrastructure for funnel metrics
Help define and maintain marketing’s attribution modeling
Automate signal-based campaigns
Manage event marketing automation and re-engagement workflows
Surface account history at engagement points
Route intelligence into Salesforce and Gong before calls
Extract insights weekly for stakeholder updates.

Requirements

What you’ll need

4+ years experience
Deep hands-on experience with HubSpot (required)
Salesforce familiarity is a strong plus
You have built scoring models, not just configured someone else's
Experience with intent data platforms: ZoomInfo, TechTarget, G2, or equivalent
Proficiency with Clay or similar enrichment tooling
You understand sequencing tools and have built or managed outbound cadences
Comfort with basic data work: SQL is a plus, but you need to be able to manipulate data and build reports without waiting on an analyst
You have worked closely with BDR and sales teams and understand what they actually need from the marketing systems
You think in workflows, not one-off tasks
If you built something once, you documented it.

Benefits

Comp & perks

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