
Junior Trade Marketing Manager
Reckitt
full-time
Posted on:
Location Type: Office
Location: Warszawa • Poland
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Job Level
About the role
- Drive Trade Marketing Strategy; Act as a liaison between brand and sales team including the coordination and alignment of marketing activation with sales promotions to ensure a cohesive and complete customer program
- Develop & maintain structure & tools for long-term sales business initiatives
- Conduct market research & analytics and work closely with business development team and trade marketing managers to identify trends, customer preferences, and competitive activities to inform trade marketing decisions
- Execute 4P marketing drivers (product, price, place, promotion), including close cooperation with revenue growth team, also drive visibility via in-store displays, product sampling, and point-of-sale materials to drive product visibility
- Work closely with sales teams to develop tailored strategies for specific retailers and channels; 1. Support in every day discussions and tools to deliver sales results, 2. Plan and implement innovation launches, 3. Support customer engagement via retailer meetings/workshops, 4. Identify & actively share best practice and ideas, 5. Take part in inter-company internal meetings (sales conferences, planning milestones, customer reviews, sales briefings, etc.
- Monitor and analyze the effectiveness of trade marketing initiatives, using metrics to assess performance and make data-driven adjustments
- Work with multiple stakeholders to maintain local & global reporting suites, liaise with Trade Marketing Managers to ensure deadlines are met on key business visibility priorities, support the Trade Marketing Managers on ad-hoc analysis
Requirements
- University Degree preferably in Business, Marketing
- Professional experience in a similar role
- Very good knowledge of English and Polish
- Good knowledge of trade marketing, sales & marketing, preferably in pharmaceutical and or FMCG industry
- Curious mind and analytical skills: can work with complex data from a variety of sources and be able to identify opportunities & risks
- High influencing skills: Entrepreneurial spirit that influences others to implement key business initiatives
- Collaboration & communication skills: Passion for building and maintaining relationships as well as good communication skills to work effectively with various stakeholders at all levels of seniority
- Action oriented: possess strong bias for action, ability to break down barriers and facilitate cross functional collaboration
Benefits
- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- Opportunity to save and share in Reckitt's potential future successes
- Short-term incentives to recognize, appreciate and reward your work for delivering outstanding results
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchanalyticstrade marketingsales strategy4P marketingdata analysisperformance metricscustomer engagementinnovation launchessales promotions
Soft Skills
analytical skillsinfluencing skillscollaboration skillscommunication skillsaction orientedrelationship buildingcuriosityentrepreneurial spiritproblem solvingcross-functional collaboration