Reckitt

Senior Brand Manager – Enfa Digestion

Reckitt

full-time

Posted on:

Location Type: Office

Location: Kuala Lumpur • Malaysia

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Job Level

Senior

About the role

  • Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team
  • Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking
  • Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
  • In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
  • Support the execution of product launches agreed by Area/Region
  • Contribute to innovation by delivering product development programs to further margin growth
  • Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term
  • Manage development and activation of local brands
  • Support market copy strategy for brand and ensure adaption possible for category across area
  • Partner with media / consumer and market insights to implement media strategy and plans
  • Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.

Requirements

  • At least 4-5 Years marketing experience, developed within an FMCG or Healthcare environment
  • Minimum university educated (to Bachelor’s level) in a commercial subject
  • Experience of influencing and engaging senior management in own and customer organisations
  • Strong leadership skills and energetic management style
  • Demonstrated creativity and innovation
  • Strong commercial awareness, in-depth industry knowledge
  • Proficient in Microsoft Words, Excel and PowerPoint
  • Fluent in English with at least one other language preferred.
Benefits
  • Parental benefits
  • Employee Assistance Program to promote mental health
  • Life insurance for all employees globally
  • Opportunity to save and share in Reckitt's potential future successes
  • Short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing experienceKPI trackingmedia strategypricing strategyproduct developmentportfolio strategybrand activationmarket copy strategystakeholder managementcommercial awareness
Soft Skills
leadership skillscreativityinnovationinfluencingengagementenergetic management style
Certifications
Bachelor's degree