Reckitt

Senior Brand Manager – Enfa Digestion

Reckitt

full-time

Posted on:

Location Type: Office

Location: Kuala Lumpur • Malaysia

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Job Level

Senior

About the role

  • Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team
  • Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking
  • Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
  • In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
  • Support the execution of product launches agreed by Area/Region
  • Contribute to innovation by delivering product development programs to further margin growth
  • Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term
  • Manage development and activation of local brands
  • Support market copy strategy for brand and ensure adaption possible for category across area
  • Partner with media / consumer and market insights to implement media strategy and plans
  • Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.

Requirements

  • At least 4-5 Years marketing experience, developed within an FMCG or Healthcare environment
  • Minimum university educated (to Bachelor’s level) in a commercial subject
  • Experience of influencing and engaging senior management in own and customer organisations
  • Strong leadership skills and energetic management style
  • Demonstrated creativity and innovation
  • Strong commercial awareness, in-depth industry knowledge
  • Proficient in Microsoft Words, Excel and PowerPoint
  • Fluent in English with at least one other language preferred.
Benefits
  • Parental benefits
  • Employee Assistance Program to promote mental health
  • Life insurance for all employees globally
  • Opportunity to save and share in Reckitt's potential future successes
  • Short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing experienceKPI trackingmedia strategypricing strategyproduct developmentportfolio strategybrand activationmarket copy strategystakeholder managementcommercial awareness
Soft skills
leadership skillscreativityinnovationinfluencingengagementenergetic management style
Certifications
Bachelor's degree