Brand Manager
Reckitt
full-time
Posted on:
Location Type: Office
Location: Taipei • 🇹🇼 Taiwan
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop brand strategy and marketing plans for Reckitt Taiwan key brands – MoveFree and MegaRed
- Collaborate with cross-functional team to execute brand strategy and plans
- Lead 1 ABM to optimize marketing activities
- Execute market research activities to identify consumer and customer insights
- Track marketing initiatives against set measurements to enhance effectiveness
- Deliver brand growth targets with brand P&L accountability
- Manage marketing expenditures to enhance efficiency
- Collaborate with cross functional team to identify needs & opportunities
Requirements
- University or above degree in marketing, business administration or related disciplines
- Minimum 5 years of experience in marketing preferably with FMCG companies
- New product development, project management and launch plan execution
- Adaptation/ localization of global/ regional marketing strategies
- Market research exposure on U&A, concept & copy development, brand performance tracking
- Collaborate with agency for TVC/ print/ digital creative development & production
- Fluent written and spoken English
Benefits
- Health insurance
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- Global share plans to save and share in Reckitt's potential future successes
- Short-term incentives for outstanding results
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymarketing plansmarket researchnew product developmentproject managementlaunch plan executionbrand performance trackingadaptation of marketing strategiescopy development
Soft skills
collaborationleadershipcommunicationorganizational skills