
Senior Brand Manager, Home Care
Reckitt
full-time
Posted on:
Location Type: Office
Location: Parsippany • New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $168,000 - $252,000 per year
Job Level
Senior
About the role
- Own the full P&L and strategic direction for a portfolio of iconic brands.
- Develop and execute a 5-year innovation pipeline, including new product development and market expansion strategies.
- Lead the creation and execution of brand communication plans, including consumer insights, creative development, and media strategy.
- Drive activation excellence across all touchpoints, ensuring consistent and impactful brand presence in-market.
- Partner with Sales and Trade Marketing to optimize channel strategy, product assortment, and promotional plans.
- Identify and lead Business Development Initiatives (BDIs) based on deep consumer, shopper, and market insights.
- Manage agency relationships, including scope of work, performance audits, and creative output.
- Inspire and lead a team of marketers, fostering talent development and succession planning.
Requirements
- Bachelor’s degree required; MBA strongly preferred
- Minimum 10 years of progressive marketing experience in the Consumer Packaged Goods (CPG) industry
- Proven people management experience, including leading and developing high-performing teams
- Demonstrated success in brand strategy, innovation pipeline development, and end-to-end business ownership
- Experience managing multi-million-dollar brand portfolios with full P&L accountability
- Expertise in modern marketing models, including digital, experiential, and integrated campaigns
- Strong analytical, strategic thinking, and decision-making skills
- Exceptional communication, collaboration, and leadership capabilities
- Entrepreneurial mindset with a passion for building and scaling iconic brands.
Benefits
- Medical, prescription, dental, vision, and life and disability insurance
- Paid time off for vacation, sick and Company recognized holidays
- 401(k) plan
- 16-week paid parental leave or 26 weeks for the birthing parent
- Adoption and fertility support
- Tuition reimbursement
- Discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategyinnovation pipeline developmentP&L accountabilitydigital marketingexperiential marketingintegrated campaignsbusiness developmentconsumer insightsmarket expansion strategiesproduct development
Soft skills
people managementteam leadershipstrategic thinkingdecision-makingcommunicationcollaborationtalent developmententrepreneurial mindsetinspirationsuccession planning
Certifications
Bachelor's degreeMBA