Trade Marketing Manager
Reckitt
full-time
Posted on:
Location Type: Office
Location: Warszawa • 🇵🇱 Poland
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Monitoring Category and Brand performance through monthly analysis on sell-in and sell-out data
- Build category-specific strategies, using the 4Ps to drive sales and improve our market position
- Transform brand strategy into action plans that excite our customers and integrate seamlessly with their shopping environments.
- Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.
- Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver.
- Lead new product initiatives, ensuring the marketplace feels our presence and grasps the value we offer.
- Perform in-depth financial modelling to support strategic decisions and drive operational excellence.
- Build & execute support plan to drive in-store visibility across all customers with coherent communication and tailor-made activations.
Requirements
- Solid background in sales or marketing with a proven track record of crafting compelling customer marketing actions
- Sharp commercial instinct and a deep understanding of the Customer Management Process.
- Analyses various data sources with ease, converting them into measurable and actionable plans.
- Effective communicator and influencer, adept at stakeholder engagement and negotiation.
- Proficient in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software.
Benefits
- parental benefits
- Employee Assistance Program to promote mental health
- life insurance for all employees globally
- a range of other benefits in line with the local market
- global share plans with opportunity to save and share in Reckitt's potential future successes
- short-term incentives to recognise, appreciate and reward your work for delivering outstanding results
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
financial modellingdata analysiscustomer marketing actionscategory management
Soft skills
effective communicationinfluencingstakeholder engagementnegotiationcommercial instinct