Chief Marketing Officer

• Lead the innovation process for all initiatives of the AirWick and Local Jewels brands;
• Conduct and guide the creation of brand assessments and analyses (market share reports, pricing updates, business intelligence, sales updates);
• Ensure all activities are completed on time in accordance with Marketing Plans or the timelines developed for each project;
• Participate in defining the innovation pipeline to expand brand equities to other benefits/targets/categories;
• Lead and execute brand initiatives and monitor performance;
• Engage with other functional areas to achieve and implement brand strategies and objectives, innovations, and point-of-sale (POS) activities;
• Define long- and short-term category strategies and lead ideation and execution of innovations, advertising, and promotional activities;
• Manage the A&P budget: coordinate monthly closings and projections and monitor to ensure spending aligns with plans;
• Maintain full understanding and knowledge of the brand: brand equity, finance, sales, channels, go-to-market, key competitors, POS dynamics, market trends, and consumer insights;
• Lead the development of creative briefs and participate in the production of TV campaigns, from brief to final ad;
• Oversee implementation of the brand's media strategy;
• Lead cross-functional teams in defining, planning, implementing, and evaluating BTL marketing activities (POS, PR, promotions, sampling, etc.), serving as a key contributor to achieve high performance and flawless execution;
• Align commercial teams to ensure accurate implementation and added value in the Brand's consumer promotions;
• Ensure all Trade Marketing activities are aligned with brand equity;
• Monitor sales and market performance to issue communications and reports, and contribute to the development of action plans;
• Translate market research data insights into action plans and share data accurately and in a timely manner;
• Monitor competitor activities and market/consumer trends to identify potential threats or opportunities;
• Monitor regional sales demand plans and support the brand's profitability.

Head of Marketing – Air Care & Local Jewels

Commercial Director