Reckitt

Digital Media Manager – Programmatic, YouTube

Reckitt

full-time

Posted on:

Location Type: Office

Location: Slough • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Lead the development and execution of category media activation plans, ensuring they align with Essential Home’s marketing goals.
  • Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs & providing inputs into global strategic frameworks.
  • Develop and update digital channel playbooks, championing best practices and new platform capabilities.
  • Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy.
  • Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives.
  • Manage end-to-end campaign execution on BVOD, YouTube, and Online Display & Video channels, ensuring timely launches and accurate setup.
  • Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs.
  • Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact.
  • Coordinate with internal teams (e.g., brand, analytics, finance) to align execution with broader marketing goals.
  • Conduct A/B testing and test-and-learn pilots to identify scalable tactics and improve media productivity.
  • Track and report on key metrics such as Reach and Frequency, and efficient Media Cost KPIs ( Cost per completed View, cost per click etc..) providing actionable insights.
  • Ensure accurate budget pacing and delivery, adjusting spend based on performance trends and seasonal shifts.
  • Document and share campaign learnings and case studies to inform future activations and team knowledge.

Requirements

  • 3–5 years of hands-on experience managing programmatic media campaigns across BVOD, YouTube, and Online Display channels.
  • Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of digital media KPIs.
  • Experience working with programmatic media tools and dashboards, including campaign setup, budget pacing, and performance reporting.
  • Familiarity with digital media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting.
  • Demonstrated ability to collaborate with cross-functional teams (e.g., brand, sales, analytics) and external partners (e.g., agencies, platform reps) to drive campaign success.
  • Exposure to test-and-learn methodologies and experience in scaling successful tactics across markets.
Benefits
  • With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
  • We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
  • We have a range of other benefits in line with the local market.
  • Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
  • For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
programmatic media campaignsdigital media KPIsA/B testingcampaign optimizationbudget pacingperformance reportingaudience targetingmedia activation plansdigital channel playbooksmedia productivity
Soft skills
strategic supportcollaborationcommunicationpresentationreal-time optimizationcross-functional teamworkanalytical thinkingproblem-solvingadaptabilityknowledge sharing