Data Analyst

• Provide Strategic partnership to the Core Reckitt Consumer Engagement (CE) team
• Develop a proactive ‘learning agenda’ within CE: conduct analyses and socialize the analyses with key stakeholders to drive shifts in decision making
• Increase our competitive advantage through BEI measurement & optimization
• Plan & execute against Marketing Spend Optimization - Full Funnel MMX Measurement, MTA, and MMT Retailer Program Measurement (Amazon, Walmart Connect, Roundel)
• New Global Capabilities Pilots – Be a champion for US Core Reckitt Business needs
• Build a thorough knowledge of Core Reckitt brands and categories to inform CE strategy and execution by leveraging and embedding consumer & shopper research
• Become the ‘go-to person’ within the CE team for brand and consumer insights by working in partnership with Brand I&A
• Identify & Drive Ecommerce Insights, ecomm portfolio strategy and penetration growth across our brands (working in partnership with Brand I&A)
• Embed & Educate business on usage of Ecommerce tools – build proficiency of use of systems within the business teams
• Identify, evaluate capabilities in the Digital and Ecommerce Media & Performance measurement landscape
• Work on futuristic capabilities (such as machine learning and artificial intelligence) to build solutions that can guide our go-to-market strategy

Insights & Analytics Manager, Consumer Engagement

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