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Professional Marketing Manager – DACH
ReckittMedical Marketing Manager driving professional marketing, HCP activation, and OTC pain-brand growth at Reckitt. Planning campaigns, training field teams, managing agencies, and optimizing media performance.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Medical Marketing with a focus on OTC products, including strategic planning, execution of marketing campaigns, and performance measurement. Proficient in managing cross-functional teams and adapting global content for local market needs.
Highest-signal resume keywords
Medical Marketing ExperienceHCP Communication StrategyCampaign Execution and OptimizationNative German or C1 LevelBachelor's or Master's Degree
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyBudget ManagementOmnichannel ActivationKPI MonitoringContent AdaptationSales Material DevelopmentAgency ManagementEvent PlanningOTC Advertising ExperienceHealthcare Product Knowledge
Soft Skills
Creative MindsetEager to LearnCollaborationTraining and Development
Industry Keywords
HCP Media BudgetConferencesHCP FairsDermo-cosmeticsMedical DevicesSore ThroatAnalgesicsHeartburnIndigestionHealthcare Agencies
About the role
Key responsibilities & impact- Own annual professional marketing goals, strategy and budget within the pain indication, including the HCP media budget
- Plan annual activities including conferences, HCP fairs and local meetings in alignment with brand strategy
- Monitor industry best practices and work with cross-functional teams and internal and external stakeholders
- Deliver sales materials and claims on time, adapting global content to local needs and target-group goals
- Train new starters and HCP field teams on relevant formats
- Develop strategy, manage execution, leverage content for omnichannel activation and measure impact
- Support identification of appropriate HCP media channels, execute campaigns on time, and monitor and optimize KPIs
- Co-manage multiple agencies for HCP communication in alignment with internal stakeholders and brand strategy
Requirements
What you’ll need- Preferably a Master's Degree; at minimum a Bachelor's degree
- 2–3 years in Medical Marketing of Professional Relations, preferably for OTC products, or equivalent experience in RX, Medical Devices, Dermo-cosmetics, or Healthcare agencies
- Native German or C1 level
- English minimum B2 level
- Experience in the field of OTC advertising
- Nice to have experience in sore throat, analgesics, heartburn and indigestion
- Creative mindset for innovation
- Eager to learn and develop
Benefits
Comp & perks- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- Other benefits in line with the local market
- Global share plans with the opportunity to save and share in Reckitt's potential future successes
- Short-term incentives for eligible roles
- Career development and upskilling opportunities through Reckitt's Marketing Academy