Recare

Senior Customer Marketing Manager

Recare

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

About the role

  • You develop and implement a customer marketing strategy for hospitals and post-acute care providers across the entire customer lifecycle (onboarding, adoption, retention, expansion).
  • You plan and run upsell and cross-sell campaigns for existing B2B customers (e.g., additional modules, licenses, feature packages).
  • You build and continuously evolve retention programs that drive deeper product usage, satisfaction and long-term customer loyalty.
  • You establish and manage a customer advocacy program: activating customers from hospitals and care facilities as advocates, multipliers and co-creators through marketing, community and co-building formats.
  • You work closely with Customer Success and Sales to identify customer maturity levels and potential, and to develop stakeholder-specific value propositions.
  • You analyze usage, retention and expansion data for continuous optimization.

Requirements

  • You hold a degree in marketing, communications, business administration, health management or a comparable qualification.
  • You bring 6–8 years of professional experience in B2B marketing or customer marketing, alternatively in Customer Success or Product Marketing, ideally in a HealthTech, PharmaTech or SaaS environment.
  • You have experience working with existing customers and managing complex B2B accounts (preferably hospitals, care facilities, or provider networks).
  • Ideally, you have experience in hospital or care settings and a basic understanding of regulatory and organizational frameworks in healthcare.
  • You can demonstrate experience building or executing upsell and expansion initiatives, retention programs and customer advocacy formats (e.g., references, case studies, webinars, customer events).
  • You have experience collaborating with Sales and Customer Success teams and enabling internal stakeholders.
  • You are proficient with CRM and marketing tools (e.g., Salesforce or similar) and in analyzing usage and campaign data.
  • You are a native German speaker and fluent in English.
Benefits
  • A paid day off on your birthday so you can celebrate with your loved ones.
  • Edenred card — flexible benefits you can use according to your needs.
  • Employee satisfaction — We support you in your role and your development so you can be both successful and fulfilled.
  • Flexibility — Want to pick up your child from daycare or fit in a workout during lunch? We support you in balancing work and life.
  • Company culture — We foster flat hierarchies that encourage high performance and a strong team dynamic. We cultivate an environment of mutual respect, loyalty and recognition, and we pursue our goals together while expecting the same commitment from you.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcustomer marketingupsell campaignscross-sell campaignsretention programscustomer advocacydata analysisstakeholder managementvalue propositionscustomer lifecycle management
Soft Skills
collaborationcommunicationcustomer engagementstrategic planningproblem-solvingrelationship buildingorganizational skillsleadershipadaptabilitycreativity