Senior Brand Marketing Manager

RealTruck, Inc.

Senior Brand Marketing Manager shaping product launches through storytelling and strategy at RealTruck. Collaborating with cross-functional teams to drive market impact and execution.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing, product storytelling, and go-to-market strategy, with a strong focus on social-first and consumer-centric execution. Proven ability to lead cross-functional teams and initiatives in fast-paced environments.

Highest-signal resume keywords

Brand MarketingGo-To-Market StrategyCross-Functional LeadershipSocial-First MarketingECommerce Best Practices

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product LaunchIntegrated MarketingConsumer Narrative DevelopmentMarketing Content ProcessPerformance Strategy

Soft Skills

CollaborationOrganizational SkillsStrategic ThinkingInfluence

Tools & Technologies

AmazonDTC Channels

Industry Keywords

Automotive IndustryInfluencer-Driven ContentMatrixed Organizations

About the role

Key responsibilities & impact

The Senior Brand Marketing Manager will help bring innovation to life across our portfolio through best-in-class new product launches.
Sitting on the Brand Marketing team, this position will play a critical role in shaping how new products show up in the market—ensuring launches are rooted in clear product storytelling, strong brand expression, and thoughtful go-to-market (GTM) strategy.
This role will partner closely with Product Management, Sales, Creative, Marketing Activation, Media, and eCommerce, acting as the connective tissue across teams.
This position will lead launch strategy, will orchestrate the marketing content process, and champion social-first, consumer-centric execution that drives impact across channels, including DTC and Amazon.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or a related field is required
9+ years of progressive brand, product, or integrated marketing experience required
3+ years leading multi-stakeholder initiatives or teams — either through direct people management or as the accountable lead driving cross-functional alignment and execution
A brand-led marketer who understands how to balance storytelling, strategy, and performance.
Experience translating complex products into clear, consumer-friendly narratives.
Strong understanding of social-first marketing and influencer-driven content ecosystems.
Familiarity with Amazon and eCommerce launch best practices
Proven ability to lead through influence and collaborate in matrixed organizations
Highly organized, strategic, and comfortable navigating ambiguity in fast-moving environments.
Experience in the automotive industry preferred.

Benefits

Comp & perks

medical, dental, and vision coverage
company-paid life insurance and disability
401(k) with company match (eligible the first of the month after you start)
wellbeing days and parental leave
educational reimbursement
referral bonuses
exclusive employee discounts on RealTruck products