Growth Product Manager

RealPage, Inc.

Growth Product Manager developing and productizing marketing services at RealPage. Owning product vision and driving innovation within the multifamily housing marketing suite.

Posted 6/27/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorLead💰 $94,700 - $161,300 per yearWebsite

About the role

Key responsibilities & impact

Productize our marketing services.
Turn GEO/AEO, paid search, and reputation management from service deliverables into structured, scalable product offerings with clear tiers, defined outcomes, and repeatable delivery.
Drive CMS and storefront innovation.
Identify and prioritize high-impact improvements to our CMS and ILS/storefront products.
Own the GEO/AEO narrative.
Develop and refine our answer engine optimization story.
Own product vision and roadmap.
Create and maintain the strategy and roadmap for your product area.
Serve as PO for your scrum teams.
Oversee backlog creation and refinement, coordinate across multiple work streams, and identify cross-product dependencies before they become problems.
Bridge product and services.
Partner closely with engineering, CS, and sales to close the gap between what we build and what gets sold and delivered.
Inform revenue strategy.
Spot near-term growth opportunities and help the business capture them with data and a clear point of view.
Stay close to customers.
Lead discovery conversations, user groups, and client-facing demos.

Requirements

What you’ll need

5–8 years of growth product management experience, with demonstrated success in martech, SaaS, or digital marketing products/services.
Experience productizing services — translating delivery-based work into structured, repeatable, packageable product lines.
Working knowledge of SEO, paid search, CMS platforms, or digital storefront/ILS products.
Comfort with ambiguity — you’re energized by getting things organized, not just maintaining what’s already there.
Strong communicator who can move between an engineering standup and an executive presentation without losing the thread.
Bachelor’s degree required.
NICE TO HAVE: Multifamily housing or real estate industry experience.

Benefits

Comp & perks

Health, dental, and vision insurance.
Retirement savings plan with company match.
Paid time off and holidays.
Professional development opportunities.
Performance-based bonus based on position.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product ManagementSEOPaid SearchCMS PlatformsDigital StorefrontAnswer Engine OptimizationGrowth StrategyBacklog ManagementScrum MethodologyData Analysis

Soft Skills

Strong CommunicationCollaborationProblem SolvingAdaptabilityLeadershipCustomer EngagementStrategic ThinkingOrganizational SkillsUser Group FacilitationDiscovery Conversations

Certifications

Bachelor’s Degree