Senior Demand Generation Manager

RealNetworks

Senior Demand Generation Manager scaling retail pipeline for SAFR, RealNetworks’ AI-powered face-based computer vision ecosystem. Executing campaigns, ABM, webinars, nurture programs, and SDR enablement.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation, with a focus on building integrated campaigns for SaaS products and utilizing HubSpot for campaign management. Proven ability to analyze campaign performance and optimize strategies to maximize pipeline generation and ROI.

Highest-signal resume keywords

B2B Demand Generation ExperienceIntegrated Campaign DevelopmentAccount-Based Marketing (ABM)HubSpot ProficiencyAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MeasurementLead Nurture ProgramsMulti-Channel MarketingMarketing Automation WorkflowsPipeline CreationCampaign AttributionData-Driven OptimizationProject ManagementCampaign ReportingGenerative AI Tools

Soft Skills

Organizational SkillsCollaborationCommunication

Tools & Technologies

HubSpotEmail MarketingWebinarsDigital MarketingLinkedIn

Industry Keywords

Retail MarketingSaaS ProductsPhysical Security TechnologySDR CollaborationCampaign Effectiveness

About the role

Key responsibilities & impact

Build and scale pipeline generation across the retail business
Develop and execute integrated demand generation campaigns across independent retailers, SMB chains, and national retailers
Plan and deliver webinars that educate prospects and generate qualified leads
Plan and execute account-based marketing (ABM) programs targeting strategic accounts
Identify and prioritize target accounts in partnership with Sales
Build and manage multi-channel campaigns using email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support
Own campaign calendars and execution from planning through measurement
Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting
Manage lead routing and campaign attribution within HubSpot
Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs
Coordinate marketing campaigns and SDR outreach
Develop repeatable campaign playbooks to improve SDR productivity and meeting conversion
Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue
Analyze campaign performance and recommend data-driven optimizations
Incorporate feedback from SDRs, Sales, and customers to improve campaign effectiveness
Manage marketing budgets to maximize pipeline generation and return on investment

Requirements

What you’ll need

5+ years of B2B demand generation experience
Experience building integrated campaigns for SaaS products
Routinely leverage generative AI tools to accelerate campaign development and improve performance
Demonstrated success generating measurable pipeline through multi-channel marketing programs
Experience with account-based marketing (ABM)
Strong experience with HubSpot
Experience partnering closely with SDR and sales organizations
Strong analytical skills and experience measuring campaign ROI and pipeline performance
Excellent project management and organizational skills
Ability to manage multiple campaigns simultaneously
Experience marketing to retailers or physical security technology buyers preferred

Benefits

Comp & perks

Salary range of $110K-$120K/year
10% bonus