Growth Marketing Manager

Read AI

Growth Marketing Manager focused on B2C acquisition through creative-led paid social at Read AI. Collaborating with Product, Data, Engineering, and Operations teams to optimize growth strategies.

Posted 7/25/2026full-timeSeattle • Washington • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and scaling paid acquisition across multiple channels, with a strong focus on creative strategy, attribution modeling, and performance measurement. Proven ability to collaborate with cross-functional teams to optimize conversion rates and drive revenue growth.

Highest-signal resume keywords

Paid Acquisition ManagementAttribution ModelingCreative Strategy DevelopmentData AnalysisGrowth Hacking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CAC ManagementROAS OptimizationCampaign StructuringIncrementality TestingAd Creative OptimizationBidding StrategyTargeting OptimizationPerformance MeasurementHigh-Volume TestingScaling Ad Spend

Soft Skills

Analytical MindsetInnovative ThinkingCollaboration

Tools & Technologies

Meta AdsGoogle AdsBing AdsTikTok AdsReddit AdsYouTube Ads

Industry Keywords

User AcquisitionConversion FunnelsAd Spend ManagementCreative-Driven GrowthExperimentation Roadmaps

About the role

Key responsibilities & impact

Manage and scale paid acquisition across channels (Meta, Google, Bing, TikTok, Reddit), with clear accountability for CAC, ROAS, and revenue growth
Drive creative strategy as a core growth lever: lead high-volume testing, iteration, and optimization of ad creatives
Support the build-out of an in-house UA function, reducing reliance on agencies and increasing velocity of learning and execution
Develop and refine attribution models, incrementality testing, and performance measurement frameworks
Identify and help unlock new acquisition channels (e.g., affiliate, TikTok, Snapchat)
Continuously test and optimize targeting, bidding, and campaign structures
Partner closely with Product, Operations, and Engineering teams to optimize landing pages and conversion funnels by channel
Ensure tight alignment between ad creative, messaging, and on-site experience to maximize conversion rates
Collaborate on experimentation roadmaps across acquisition and funnel optimization

Requirements

What you’ll need

Proven track record running and scaling paid acquisition to tens of millions of dollars in ad spend (ideally hands-on experience across multiple apps or products)
Building the function in-house versus relying on agencies
Strong expertise in Meta (Facebook/Instagram) and Google (SEM, YouTube) with a history of scaling and delivering ongoing optimization.
Strong analytical mindset—comfortable building attribution models and interpreting complex datasets
Demonstrated ability to execute creative-driven growth strategies (not just media buying)
"Growth hacker" mentality: highly experimental, innovative, and constantly testing new approaches
Experience managing meaningful spend and scaling efficiently.

Benefits

Comp & perks

low deductible health plans
flexible time away
family leave programs