Director of User Acquisition

Read AI

Director of User Acquisition at Read AI owning and scaling paid growth strategy. Leading end-to-end acquisition strategy across channels with a focus on performance marketing.

Posted 5/6/2026full-timeSeattle • Washington • 🇺🇸 United StatesLead💰 $150,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Own and scale paid acquisition across channels (Meta, Google, emerging platforms), with clear accountability for CAC, ROAS, and revenue growth
Lead creative strategy as a core growth lever—drive high-volume testing, iteration, and optimization of ad creatives
Build and manage an in-house UA function, reducing reliance on agencies and increasing velocity of learning and execution
Develop and refine attribution models, incrementality testing, and performance measurement frameworks
Identify and unlock new acquisition channels (e.g., affiliate, TikTok, Snapchat)
Continuously test and optimize targeting, bidding, and campaign structures
Partner closely with Product/Operations/Engineering teams to optimize landing pages and conversion funnels by channel
Ensure tight alignment between ad creative, messaging, and on-site experience to maximize conversion rates
Collaborate on experimentation roadmaps across acquisition and funnel optimization

Requirements

What you’ll need

Proven track record running and scaling paid acquisition (ideally hands-on experience across multiple apps or products)
Deep expertise in Meta (Facebook/Instagram) advertising; familiarity with other channels (Google, affiliate, etc.)
Strong analytical mindset—comfortable building attribution models and interpreting complex datasets
Demonstrated ability to lead creative-driven growth strategies (not just media buying)
“Growth hacker” mentality: highly experimental, innovative, and constantly testing new approaches
Experience managing high spend and scaling efficiently.

Benefits

Comp & perks

low deductible health plans
flexible time away
family leave programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid acquisitionattribution modelsincrementality testingperformance measurement frameworkstargetingbiddingcampaign structuresad creativesdata analysisgrowth strategies

Soft Skills

analytical mindsetleadershipcreativityinnovationexperimentationcollaborationaccountabilityoptimizationstrategic thinkingproblem-solving