Growth Marketing Manager
re-tool
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $144,500 - $230,000 per year
Job Level
Mid-LevelSenior
About the role
- Identify and improve key conversion points: Diagnose and optimize underperforming areas of major website flows to increase conversion rates
- Design and operationalize a testing framework: Build a scalable, goal-oriented experimentation program that helps us learn quickly and improve continuously
- Manage performance marketing campaigns: Plan, execute, and optimize paid acquisition programs across channels such as LinkedIn and other digital platforms to drive qualified traffic and pipeline growth
- Collaborate cross-functionally: Partner with product marketing, design, analytics, and lifecycle teams to ensure tests reflect the broader customer journey and deliver cohesive, cross-channel experiences
- Analyze and interpret data: Use analytics and experimentation insights to understand what’s working, what’s not, and where to focus next
- Communicate insights and outcomes: Regularly share findings and performance updates with marketing and cross-functional partners to drive alignment and learning
- Strengthen our growth infrastructure: Contribute to the evolution of our data, tools, and systems that power experimentation and growth decision-making
Requirements
- 5+ years of marketing experience in SaaS, with a proven track record of driving measurable growth
- 3+ years of B2B experience in growth marketing or growth product roles. Ideally focused on experimentation, optimization, or funnel performance
- Hands-on experience managing performance marketing programs, including channels like LinkedIn Ads and account-based marketing (ABM) tools, to drive qualified pipeline and optimize spend efficiency
- Deep expertise in website optimization and A/B testing, with a strong grasp of how to turn insights into impactful user experiences
- Experience engaging technical or developer audiences (or familiarity with developer-focused products) is a strong plus
- Comfort working with CRM and marketing automation tools such as Salesforce and HubSpot (or similar platforms)
- Hands-on experience with web testing and experimentation tools, and the ability to design and interpret meaningful tests
- Analytical and data-driven mindset. Skilled at uncovering insights, identifying patterns, and translating findings into action
- Curious and self-sufficient learner, with a “teach yourself to fish” approach to exploring data, trends, and new growth opportunities.
Benefits
- Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k).
- Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
conversion optimizationA/B testingperformance marketingdata analysiswebsite optimizationexperimentationfunnel performanceaccount-based marketinguser experience designgrowth marketing
Soft skills
collaborationcommunicationanalytical mindsetcuriosityself-sufficiencyproblem-solvinginsight generationcross-functional teamworkadaptabilitylearning orientation