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Mid-level Pre-Sales BDR Analyst – Mid Market
RD StationBDR Estratégico managing outbound sales for Mid Market accounts at RD Station. Generating qualified leads through strategic and consultative processes.
About the role
Key responsibilities & impact- Manage and prospect strategic accounts with high ARR/NMRR potential, prioritizing quality and business fit over volume;
- Execute ABM strategies (1:1, 1:Few and 1:Many) to engage Mid Market and Enterprise accounts;
- Map technical, economic, and end-user stakeholders, customizing approaches for C-level executives, directors and heads;
- Build value hypotheses and prospect driven by business problems, not just by product;
- Schedule meetings with clear context, validated pain points and defined next steps for a smooth handoff to the sales team;
- Analyze market data and interaction history to build and cleanse strategic databases;
- Collaborate closely with Marketing and Commercial Intelligence to define plays, narratives and vertical positioning;
Requirements
What you’ll need- Previous experience in pre-sales;
- Experience with strategic prospecting and complex, high-ticket sales;
- Strong executive communication skills to engage with directors and C-level executives;
- Ability to map and manage multiple stakeholders within the same decision-making process;
- Practical knowledge of qualification methodologies focused on financial impact and risk (e.g., BANT, SPIN Selling or MEDDIC/MEDDICC principles);
- Analytical ability to monitor critical KPIs, identify funnel bottlenecks and adjust workflows;
- Consultative mindset to understand a prospect’s digital maturity and operational challenges;
- Familiarity with CRM systems and commercial intelligence tools;
- Proactivity, autonomy and cross-functional collaboration to work in integrated squads (Sales + Marketing + Tech).
Benefits
Comp & perks- Holistic Well-being: We take care of those who drive evolution. We pursue each employee’s holistic well-being through programs and benefits that provide self-care resources across five pillars: Emotional, Financial, Physical, Occupational and Social.
- Diversity and Belonging: Diversity is what makes us strong. We actively promote inclusion and belonging, ensuring that TOTVS is a place where you can be yourself. Our expertise is human and alive: we embrace differences to empower businesses inside and outside the company.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
pre-sales experiencestrategic prospectingcomplex salesqualification methodologiesBANTSPIN SellingMEDDICMEDDICCanalytical abilityKPI monitoring
Soft Skills
executive communicationstakeholder managementconsultative mindsetproactivityautonomycross-functional collaboration