Senior CRM Operations Specialist

RD Station

Join RD Station as a CRM Operations Specialist leading data-driven customer communication strategies. Elevate CRM maturity and implement AI solutions for scalable marketing operations.

Posted 5/13/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

The CRM team at RD Station is focused on ensuring that communication with our customers is relevant, delivered at the right time, with the appropriate message and based on reliable data.
As a CRM Operations Specialist, you will be the team's technical and operational point of reference, connecting data, tools, and processes to sustain a scalable, efficient, and results-oriented operation.
Your challenge will be to raise the maturity of the operation, innovate in the use of data and AI applied to CRM, and ensure that the customer base is a well-governed strategic asset.

Requirements

What you’ll need

Technical Seniority: Solid experience in CRM Operations or Marketing Operations, with a focus on the marketing 'backend' areas (data and processes).
Data Culture: Deep experience in data governance, database quality, and segmentation logic.
AI Mindset: Practical (not just theoretical) experience with AI tools that drive operational efficiency and enable personalization at scale.
Tool Proficiency: Experience with automation platforms (RD Station, HubSpot, Salesforce, or similar) and an understanding of the broader ecosystem (APIs, Webhooks, low-code solutions).
Behavioral: High autonomy (a "jumps in and gets to work" profile), critical thinking to challenge current processes, and excellent communication skills to engage multiple stakeholders.

Benefits

Comp & perks

Holistic Well-Being: We care for the people who make progress happen. We promote comprehensive well-being through actions and benefits that provide self-care resources across five pillars: Emotional, Financial, Physical, Occupational, and Social.
Plurality and Belonging: Diversity is what makes us powerful. We actively promote inclusion and belonging, ensuring that TOTVS is a place where you can be yourself.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM OperationsMarketing OperationsData GovernanceDatabase QualitySegmentation LogicAI ToolsAutomation PlatformsAPIsWebhooksLow-code Solutions

Soft Skills

AutonomyCritical ThinkingCommunication Skills