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About the role
Key responsibilities & impact- Develop, implement and monitor digital trade marketing strategies to strengthen the presence of private-label brands across online channels (website, app, partner sites and other platforms).
- Create and optimize communication plans, campaigns and activations that increase conversion and expand private-label brand share in the digital environment.
- Manage product content (SEO, technical sheets, images, descriptions, attributes), ensuring standardization, performance and adherence to brand guidelines.
- Analyze performance data (sell-out, traffic, CTR, conversion, elasticity, share) to propose continuous improvements and growth opportunities.
- Work closely with internal teams and suppliers to ensure flawless campaign execution, budget alignment, tactical negotiations and optimization of the promotional calendar.
- Monitor competitors, market trends and consumer behavior in digital channels, turning insights into actions.
- Lead special projects, including product launches, improvements to the purchase journey and category optimizations.
Requirements
What you’ll need- Bachelor's degree (completed)
- Required: proficiency with Office tools (Excel, PowerPoint, etc.) and Power BI reporting
- Advantage: courses and/or experience in Trade Marketing for digital channels
Benefits
Comp & perks- Health insurance (monthly payroll cost + co-pay)
- Dental insurance
- ID Conecta – Telemedicine at no cost to the employee
- Pharmacy benefit
- Therapy
- Physical health and wellness platforms
- On-site cafeteria
- Transportation allowance — 3%
- Free shuttle departing from Osasco bus terminal, Lapa station (Line 7 Ruby) and the Butantã, Tatuapé, Santo Amaro and Largo Taboão da Serra metro stations
- Life insurance
- Gympass
- On-site gym at headquarters/campus
- RD University
- NiveRD – Day off
- Profit sharing (PLR)
- Flexible schedule
- Hybrid work model 4x1
- Christmas hamper
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital trade marketingSEOdata analysisperformance monitoringcampaign optimizationcontent managementconversion rate optimizationmarket analysisproduct launchcategory optimization
Soft Skills
communicationcollaborationnegotiationleadershipstrategic thinkingproblem-solvingcreativityadaptabilityattention to detailproject management
Certifications
Bachelor's degreeTrade Marketing courses
