RBC

Senior Digital Analyst

RBC

full-time

Posted on:

Location Type: Office

Location: Mississauga • 🇨🇦 Canada

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Job Level

Senior

Tech Stack

JavaScriptSQLTableau

About the role

  • Partner with product and marketing teams to help define KPIs and success metrics for online portfolios, products and experiences
  • Validate and maintain analytics tracking across web properties, including public, secure and other website properties
  • Perform deep-dive analysis to uncover insights and optimization opportunities
  • Build and maintain dashboards and automated reports to monitor product performance and user engagement using built in dashboard solutions and Tableau
  • Implement new tagging and tracking requirements, work with engineers on implementation and test new implementations
  • Query and analyze data in Digital Analytics platforms (Amplitude, Adobe Analytics, Google Analytics) and other data sources such as Snowflake

Requirements

  • 5+ years of experience in digital analytics or data analysis roles
  • 5+ years of experience using one of major digital analytics platforms (Adobe Analytics, Google Analytics, Amplitude)
  • Experience with Tag Management (Google Tag Manager, Tealium iQ) platforms is a plus
  • Experience designing dashboards and reports in Looker, Tableau and other platforms
  • Strong hands on experience using SQL to query data
  • Working knowledge of JavaScript for debugging tagging implementations on digital properties
  • Solid understanding of web and mobile tracking, cookies, data layers, etc.
  • Experience with CDP systems is a plus
  • Experience in campaign attribution and media tracking
  • Strong analytical skills
  • Excellent communication skills and ability to work cross-functionally
Benefits
  • A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
  • RBCI software tools to boost your productivity
  • Leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to take on progressively greater accountabilities
  • Access to a variety of job opportunities across business and geographies

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital analyticsdata analysisSQLJavaScriptdashboard designreportingtag managementcampaign attributionmedia trackingweb tracking
Soft skills
analytical skillscommunication skillscross-functional collaboration