Regional Marketing Director
Razer Inc.
full-time
Posted on:
Location Type: Office
Location: Singapore • 🇸🇬 Singapore
Visit company websiteJob Level
Lead
About the role
- Objective based leadership role measured by key results: responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities
- Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
- Manage communication, workflow and priorities with regional HQ marketing teams
- Work closely with supporting teams regionally and globally to localize or develop product campaign assets
- Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI
- Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
- Communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
- Plan and execute Razer participation in regional industry or store events
- Researches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
- Lead effort in market share gain in core categories
- Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements
Requirements
- Approximately 15 years or above marketing experience preferably in the gaming/ tech or retail industry
- Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
- Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
- Well versed in marketing trends, terminology and best practices
- Willing to travel and work in a multi-national team of professionals
- Excellent verbal and written communication skills
- Good to have: Understanding of esports
- Good to have: Essential AI tools for work such as MS Co-pilot
Benefits
- Gamer-centric #LifeAtRazer experience
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
New Product Introduction (NPI)marketing strategiesbudget managementROI maximizationmarket analysiscampaign asset developmentco-marketing activitiesstrategic alignmentreportingmarketing trends
Soft skills
objective based leadershipcommunicationrelationship buildingteam collaborationanalytical skillsverbal communicationwritten communicationorganizational skillsprioritizationcreativity