Salesforce Marketing Cloud Engagement Administrator
Raymond James
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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About the role
- Serve as the primary execution and administration resource for Salesforce Marketing Cloud Engagement
- Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder
- Build, execute, and support email campaigns, automated journeys, and triggered communications in partnership with Marketing and Communications teams
- Use SQL to build and maintain data extensions, segmentation queries, and automation logic supporting campaign execution
- Maintain and enhance customer journeys, decision splits, data relationships, and personalization logic
- Monitor campaign performance, subscriber engagement, and automation health, providing insights to improve targeting and personalization
- Perform quality assurance, testing, rendering validation, and pre-send checks to ensure accuracy and compliance
- Maintain Marketing Cloud data hygiene, subscriber management, and synchronization processes
- Support content and data reviews with Legal and Compliance to ensure adherence to CAN-SPAM, GDPR, and internal data usage standards
- Document operational processes, standards, and Marketing Cloud runbooks
- Provide supporting administration for the Salesforce CRM platform to enable marketing and communications use cases
- Configure Salesforce objects, fields, page layouts, validation rules, and Flow automation related to marketing processes
- Support user access, roles, profiles, permissions, and security controls in alignment with compliance requirements
- Maintain CRM data integrity, consent data, and reporting used for segmentation, compliance, and customer communications
- Collaborate with the Salesforce Architect/Product Owner on enhancements and platform changes impacting marketing operations
- Operate within established governance models and change management processes
- Support compliance with industry regulations including ERISA, SEC, FINRA, and GDPR
- Assist in maintaining audit trails, documentation, and approval records for CRM and marketing activities.
Requirements
- Bachelor’s degree in Marketing, Information Systems, or a related field, or equivalent professional experience
- Salesforce Certified Platform Administrator (Strongly Preferred)
- Salesforce Certified Marketing Cloud Engagement Administrator (Strongly Preferred)
- Salesforce Certified Marketing Cloud Email Specialist
- 3–6 years of hands-on experience supporting Marketing Cloud Engagement, with supporting Salesforce administration experience; experience in a regulated industry strongly preferred
- Experience using SQL for complex joins, data normalization, and behavioral or transactional segmentation
- Working proficiency in AMPscript and HTML/CSS for dynamic content, personalization, and troubleshooting, with at least 6 months of hands-on experience
- Strong understanding of CRM data models, marketing automation, consent management, and customer lifecycle management
- Knowledge of email compliance and data governance best practices, including CAN-SPAM and GDPR
- Demonstrated ability to manage multiple concurrent initiatives and execute within defined governance frameworks
- Strong communication and collaboration skills to work cross-functionally with Marketing, Communications, Compliance, IT, and platform leadership.
Benefits
- medical, dental, and vision
- life insurance
- critical illness insurance and accident insurance
- disability benefits
- retirement savings
- paid time off (including vacation, holidays, and sick leave)
- parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Marketing CloudEmail StudioJourney BuilderAutomation StudioContact BuilderSQLAMPscriptHTMLCSSdata normalization
Soft Skills
communicationcollaborationproject managementquality assuranceproblem-solvingattention to detailorganizational skillsanalytical skillstime managementadaptability
Certifications
Salesforce Certified Platform AdministratorSalesforce Certified Marketing Cloud Engagement AdministratorSalesforce Certified Marketing Cloud Email Specialist